Performance Marketing Executive - Paid Digital Acquisition

GMG Gulf; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

GMG Home is seeking a Performance Marketing Executive to establish and manage its in-house paid digital acquisition operations across Meta, Google Ads and Amazon Ads for Suncoast, Modora and EBN. This hands-on role involves building the advertising infrastructure from the ground up, including structured accounts, reliable conversion tracking, product feeds, and performance reporting.

The ideal candidate will have 4–6 years of hands-on paid digital advertising experience, strong technical

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, Economics or a related field is required.
• A postgraduate qualification or diploma in Digital Marketing or Data Analytics is preferred.
• 4 to 6 years of hands-on experience managing paid digital advertising campaigns.
• UAE or GCC market experience is required.
• Experience with Meta and Google Ads; Amazon Ads experience is strongly preferred.

Responsibilities

• Deliver ROAS, CPA and lead targets across brands and platforms.
• Establish performance targets with the Marketing Manager after appointment, with baseline measurements after 90 days.
• Manage the efficient allocation and pacing of digital advertising budgets.
• Maintain accurate conversion tracking across paid media channels.
• Produce timely performance reports with actionable commercial insights.
• Maintain a continuous testing program to improve creative, audiences, and bidding.

Skills

Analytical skills

Budget management

Creative thinking

Multi-brand management

Education

Bachelor's degree in Marketing or related field

Postgraduate qualification in Digital Marketing or Data Analytics

Tools

Meta Ads

Google Ads

Amazon Ads

Meta Pixel

GA4

Google Tag Manager

UTM tracking

Product feeds

Job description

Performance Marketing Executive - Paid Digital Acquisition Job Snapshot - Role: Performance Marketing Executive - Location: Dubai, United Arab Emirates - Industry: Retail - Function: Marketing - Experience: 4 to 6 years of hands‑on paid digital advertising experience - Job Type: Full Time - Work Arrangement: On‑site

Position Overview

GMG Home is seeking a Performance Marketing Executive to establish and manage its in‑house paid digital acquisition operations across Meta, Google Ads and Amazon Ads for Suncoast, Modora and EBN. This is a hands‑on role with responsibility for building the division 's advertising infrastructure from an early stage. The initial priority is to establish properly structured advertising accounts, reliable conversion tracking, product feeds and performance reporting before scaling media investment. Once the foundation is established, the Performance Marketing Executive will take ownership of campaign planning, execution, optimization and budget management across retail, e‑commerce, B2B and education audiences. The position requires strong technical knowledge of paid media platforms, conversion measurement and campaign analytics, combined with creative thinking and commercial awareness. The successful candidate must be able to demonstrate measurable results from previous campaigns and have direct experience managing advertising budgets.

Job Details

Country: United Arab Emirates
City: Dubai
Industry: Retail
Function: Marketing
Salary: Not disclosed
Gender: No Preference
Candidate Nationality: Not specified
Job Type: Full Time
Work Arrangement: On site

Key Accountabilities

• Deliver agreed return on ad spend (ROAS), cost per acquisition (CPA) and cost per lead targets across brands and advertising platforms.
• Establish performance targets with the Marketing Manager upon appointment, with baseline measurements confirmed after the first 90 days once conversion tracking reconciles with actual sales.
• Manage the efficient allocation and pacing of digital advertising budgets.
• Maintain accurate conversion tracking and measurement across paid media channels.
• Take administrative responsibility for advertising accounts, business portfolios, pixels, product catalogues and associated data sources.
• Produce timely performance reports with actionable commercial insights.
• Maintain a continuous testing program to improve advertising creative, audience targeting and bidding performance.

First 90 Days

Paid Media Infrastructure

The initial phase focuses on building a measurable and properly controlled paid advertising operation for GMG Home.

Advertising Account Setup

• Establish campaign and account structures across Meta, Google Ads and Amazon Ads for Suncoast, Modora and EBN.
• Organize advertising assets within the division 's designated business portfolios.
• Consolidate relevant Facebook pages, Instagram accounts, pixels, catalogues and product feeds.
• Remove legacy and unnecessary third‑party account access.
• Establish appropriate administrative access controls across advertising platforms.

Conversion Tracking and Measurement

• Implement and verify Meta Pixel and Conversions API tracking, including event deduplication.
• Configure and validate Google Analytics 4 (GA4) and Google Tag Manager.
• Establish a documented UTM naming convention for campaign attribution.
• Implement and verify Amazon advertising attribution.
• Validate conversion data against actual sales records.
• Ensure reported conversions reconcile with sales before advertising budgets are scaled.

Product Feeds and Reporting

• Build and validate product feeds for Google Shopping and catalogue advertising.
• Coordinate the accuracy of relevant product feed information.
• Agree initial performance targets with the Marketing Manager.
• Establish reporting formats and reporting frequency.
• Create a reliable foundation for ongoing campaign analysis and budget decisions.

Ongoing Responsibilities Paid Advertising Strategy and Campaign Execution

• Plan, build and manage full‑funnel digital advertising campaigns covering awareness, consideration, conversion and retention.
• Execute campaigns across Meta advertising platforms.
• Manage Google Ads campaigns, including Search, Shopping, Performance Max, Display and YouTube.
• Plan and execute Amazon Ads campaigns using Sponsored Products, Sponsored Brands and Sponsored Display.
• Support Amazon DSP advertising where applicable.
• Translate commercial and marketing objectives into measurable campaign activities.
• Adapt advertising strategies for retail, e‑commerce, B2B and education audiences.
• Optimize campaigns based on performance data and agreed business priorities.

Creative Strategy and Campaign Development

• Develop paid advertising concepts, messaging and campaign copy.
• Prepare creative briefs for static images, carousel advertisements and video formats.
• Work with content and design teams to develop advertising assets and landing pages.
• Ensure creative messaging reflects the individual brand 's tone of voice.
• Align advertising campaigns with the UAE retail and promotional calendar.
• Plan relevant campaign activity around Ramadan, Eid, Dubai Shopping Festival (DSF), Dubai Summer Surprises (DSS), White Friday and back‑to‑school periods.
• Support advertising aligned with the EBN admissions cycle.
• Test creative concepts and formats to improve campaign performance.

Audience Development and Targeting

• Define audience strategies for customer acquisition and engagement.
• Develop prospecting and retargeting campaigns.
• Use lookalike audiences where appropriate.
• Apply first‑party customer data and CRM‑based audience segments.
• Evaluate audience performance and adjust targeting strategies.
• Support audience‑specific messaging across the division 's brands and business segments.

Campaign Performance and Optimization

• Monitor paid media performance daily.
• Evaluate return on ad spend, cost per acquisition and cost per lead.
• Track click‑through rate (CTR), cost per click (CPC) and conversion rate.
• Monitor Amazon advertising cost of sales (ACoS) and total advertising cost of sales (TACoS).
• Assess lead quality and campaign effectiveness.Identify performance issues and implement corrective actions.
• Optimize audience targeting, bidding strategies and advertising creative.
• Maintain an ongoing testing program to support quarter‑on‑quarter improvements.

Digital Advertising Budget Management

• Manage advertising budget pacing across platforms, brands and campaigns.
• Allocate media investment according to agreed commercial priorities.
• Reallocate budgets within the approved authorization limit.
• Obtain Marketing Manager approval for reallocations exceeding the agreed limit.
• Monitor advertising expenditure against campaign performance.
• Recommend budget adjustments based on measurable results and efficiency.

Performance Reporting and Commercial Insights

• Prepare weekly and monthly paid media performance reports.
• Present campaign results with clear analysis and recommendations.
• Reconcile advertising conversion data with actual sales.
• Evaluate performance using commercial results rather than relying exclusively on advertising platform reporting.
• Identify opportunities to improve acquisition efficiency.
• Provide insights that support marketing and commercial decision‑making.
• Communicate performance trends and optimization priorities to the Marketing Manager.

Cross‑Functional Coordination

• Collaborate with content and design teams on advertising creative and landing pages.
• Coordinate with e‑commerce teams to align campaigns with product availability and pricing.
• Work with retail teams on promotional activities and campaign timing.
• Coordinate with B2B teams regarding relevant commercial campaigns.
• Align lead generation activity with established lead‑handling processes.
• Ensure advertising plans reflect stock availability, promotional priorities and operational requirements.

Amazon Advertising Responsibilities

• Own Amazon advertising planning and campaign execution.
• Develop and optimise Amazon paid advertising campaigns.
• Monitor Amazon campaign performance and advertising efficiency.
• Coordinate advertising requirements with the B2B and Amazon partnership lead.
• Work with e‑commerce colleagues where advertising activity depends on product listings and marketplace content.

The B2B and Amazon partnership lead retains responsibility for vendor relationships, brand launch sequencing and commercial terms. The e‑commerce team remains responsible for listing content, ASIN setup, Brand Store management and A content. The Marketing Manager resolves matters where these responsibilities overlap.

Required Qualifications

Education

• Bachelor 's degree in Marketing, Business, Communications, Digital Media, Economics or a related field is required.
• A postgraduate qualification or diploma in Digital Marketing or Data Analytics is preferred.

Professional Experience

• 4 to 6 years of hands‑on experience managing paid digital advertising campaigns.
• Direct responsibility for advertising budget management and campaign decisions.
• Demonstrated experience building or restructuring advertising accounts, tracking systems and product feeds from an early stage.
• Proven practical experience with Meta and Google Ads.
• Amazon Ads experience is strongly preferred.
• Experience in retail, e‑commerce, furniture, home and lifestyle, or education is an advantage.
• UAE or GCC market experience is required.
• Understanding of UAE retail promotional periods and local audience behavior.

Technical Expertise

• Meta Ads campaign setup, management and optimisation.
• Google Ads campaign management across Search, Shopping, Performance Max, Display and YouTube.
• Amazon Ads planning and campaign execution.
• Meta Pixel and Conversions API implementation, including deduplication.
• Google Analytics 4 and Google Tag Manager.
• UTM tracking conventions and campaign attribution.
• Product feed management for Shopping and catalogue advertising.
• Conversion tracking validation and sales reconciliation.
• Paid media budget pacing and allocation.
• Campaign performance analysis using ROAS, CPA, CTR, CPC, conversion rate, ACoS and TACoS.
• Audience segmentation, retargeting and first‑party data activation.
• Advertising account administration and access management.

Professional Competencies

• Strong analytical and commercial decision‑making skills.
• Ability to establish paid media operations rather than solely optimised existing campaigns.
• Creative thinking in advertising concepts, messaging and formats.
• Confidence managing advertising budgets and performance targets.
• Ability to interpret campaign data and recommend practical improvements.
• Strong attention to tracking accuracy and reporting integrity.
• Effective collaboration with marketing, design, e‑commerce, retail and B2B teams.
• Ability to manage multiple brands, platforms and campaign priorities.
• Understanding of the UAE retail calendar and customer acquisition environment.

Interview Requirement

Candidates must present one worked example during the interview demonstrating:

• The defined starting position of an advertising account or campaign.
• The actions taken to build, restructure or improve the operation.
• The measurable results achieved, supported by actual performance figures.

About GMG Home

This position supports paid digital acquisition for GMG Home across Suncoast, Modora and EBN. The division is bringing paid media management in‑house, creating a role focused on establishing advertising infrastructure, maintaining reliable measurement and delivering efficient campaign performance across its business audiences.

About GMG

GMG is a global well‑being company engaged in retailing, distributing and manufacturing a portfolio of leading international and home‑grown brands across sports, everyday goods, health and beauty, properties and logistics. Under the ownership and management of the Baker family for more than 45 years, GMG has developed partnerships with respected international brands in the well‑being sector. Operating across the Middle East, North Africa and Asia, GMG has introduced more than 120 brands across 12 countries. Its portfolio includes home‑grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh and Klassic, alongside international brands including Nike, Columbia, Converse, Timberland, Vans, Mama Sita 's and McCain. GMG 's vision is to inspire people to win in ways that make the world better.