Social Media Executive

GMG; Dubai; On-site; AED 89,000 - 156,000; Full time

Job summary

GMG is seeking a Social Media Executive to plan, create, publish and monitor engaging content across GMG's social channels. You will work with marketing, brand and content teams to grow audiences and drive engagement.

You will manage day-to-day community interactions, contribute to content calendars, measure performance, and ensure output aligns with GMG's brand guidelines and tone of voice. You will coordinate with designers and copywriters, support paid social activity and maintain a content

Qualifications

• Content creation and copywriting for social audiences
• Scheduling and publishing using native and third-party tools
• Social listening, analytics and reporting
• Basic graphic design and short-form video editing
• Fundamentals of paid social
• Community management and online engagement
• Data interpretation and turning metrics into insights
• Platform knowledge (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, Snapchat)

Responsibilities

• Create, schedule and publish content (copy, images, video and stories) across social channels in line with the content calendar.
• Contribute creative ideas to content calendars and campaign plans.
• Manage day-to-day community engagement by responding to comments and messages promptly and professionally.
• Monitor trends and platform updates to keep content fresh and relevant.
• Coordinate with designers, videographers and copywriters to produce assets that meet brand standards and deadlines.
• Track, measure and report on channel performance against KPIs and suggest improvements.
• Support paid social activity including briefing, audience setup and basic campaign monitoring.
• Maintain an organized content library with version-controlled assets.
• Ensure all content complies with brand guidelines, tone of voice, legal and platform requirements.
• Stay current with emergent platforms and formats, sharing learnings with the team.

Job description

Who we are:

GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, everyday goods, health and beauty, properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years, GMG is a valued partner of choice for the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports, Dropkick, Supercare Pharmacy, Farm Fresh, Klassic, and international brands like Nike, Columbia, Converse, Timberland, Vans, Mama Sita's, and McCain.

Job Summary:

The Social Media Executive supports the planning, creation, publishing and monitoring of engaging content across GMG's social media channels. Working closely with the wider marketing, brand and content teams, the role helps build brand presence, grow audiences and drive engagement. It contributes ideas to content calendars and campaigns, manages day-to-day community interaction, and reports on channel performance to ensure all output is consistent, timely and aligned with GMG's brand guidelines and tone of voice.

Job Description:

• Create, schedule and publish content (copy, images, video and stories) across social channels in line with the agreed content calendar.
• Contribute creative ideas and platform-specific recommendations to content calendars and campaign plans.
• Manage day-to-day community engagement by responding to comments and messages promptly and professionally, escalating issues where required.
• Monitor trends, platform updates and competitor activity to keep content fresh, relevant and effective.
• Coordinate with designers, videographers and copywriters to produce assets that meet brand standards and deadlines.
• Track, measure and report on channel performance against KPIs such as reach, engagement and audience growth, and recommend improvements.
• Support paid social activity, including briefing, audience setup and basic campaign monitoring.
• Maintain an organised content library, ensuring assets are version-controlled and easily accessible.
• Ensure all content complies with brand guidelines, tone of voice, legal and platform requirements.
• Stay current with emerging platforms, formats and best practices, sharing learnings with the team.

Functional / Technical Competencies:

• Working knowledge of major social media platforms and their best practices (e.g. Instagram, TikTok, Facebook, X, LinkedIn, YouTube, Snapchat).
• Content creation and copywriting tailored for social audiences.
• Scheduling and publishing using native and third-party tools (e.g. Meta Business Suite, Hootsuite, Sprout Social, Later).
• Social listening, analytics and reporting using native insights and web analytics tools.
• Basic graphic design and short-form video editing (e.g. Canva, CapCut, Adobe Express).
• Fundamentals of paid social, including boosting and audience targeting.
• Community management and online engagement.
• Data interpretation and the ability to turn metrics into actionable insights.