Social Media Executive-Arabic Speaking

Careers International; Dubai; On-site; AED 89,000 - 167,000; Full time

Job summary

Careers International in Dubai is seeking a Social Media Executive to lead social media and influencer management across Facebook, Instagram, and TikTok. Arabic-speaking candidates with at least 2 years in a UAE social media advertising agency are preferred.

You will develop engaging content, coordinate with external agencies, and manage influencer partnerships while tracking performance and reporting insights to inform strategy.

Qualifications

• Minimum 2 years of experience in a Social Media Advertising Agency (UAE).
• Arabic-speaking candidate preferred for this role.

Responsibilities

• Oversee social media accounts (Facebook, Instagram, TikTok) to drive engagement and brand awareness.
• Develop, schedule, and publish content across platforms with consistent brand messaging.
• Monitor channels and respond to comments and messages promptly.
• Collaborate with external agencies to develop and execute content strategies and ensure timely delivery.
• Coordinate influencer outreach, manage relationships and campaigns for alignment with marketing initiatives.
• Track and analyze performance metrics to assess campaign effectiveness and provide insights.

Skills

Social media management

Influencer outreach

Agency collaboration

Content creation

Analytics & reporting

Job description

Social Media executive will be largely handling Social Media & Influencer Management duties.

Prefer an Arabic Speaking candidate for this role who has an experience of minimum 2 years of working in Social Media Advertising Agency (UAE)

Key Responsibilities:

Social Media Management:

• Oversee and manage social media accounts (Facebook, Instagram, TikTok) to drive engagement and brand awareness.
• Develop, schedule, and publish engaging content across all platforms, ensuring consistency with brand messaging.
• Monitor social media channels for comments, messages, and mentions, responding in a timely and engaging manner.
• Create, edit, and publish engaging content (posts, stories, reels, videos) for platforms like Instagram, Facebook, TikTok.

Collaboration with Agencies:

• Work closely with external agencies to develop and execute content strategies that align with marketing objectives.
• Facilitate communication between internal teams and agencies to ensure timely delivery of content and adherence to brand guidelines.
• Collaborate with agencies for boosting posts and campaigns, optimizing paid social strategies to maximize reach and engagement.

Influencer Outreach and Collaboration:

• Identify and reach out to potential influencers that align with the brand’s values and target audience.
• Manage relationships with influencers, coordinating campaigns and content collaboration to ensure alignment with marketing initiatives.
• Track and analyze influencer performance metrics to assess the effectiveness of campaigns and partnerships.

Analytics and Reporting:

• Utilize social media analytics tools to track performance, engagement metrics, and campaign effectiveness.
• Prepare regular reports on social media performance and insights to inform strategy adjustments and improvements.
• Stay updated on industry trends and competitor activity to refine social media strategies.

Community Management:

• Monitor social media channels and align with agency, respond to comments, questions, and direct messages in a timely manner.
• Foster relationships with the audience by engaging with followers and influencers.
• Handle social media crisis situations, flagging issues, and coordinating responses with relevant teams.

Analytics & Reporting:

• Track and analyze the performance of social media posts and campaigns using analytics tools.
• Provide regular reports on KPIs such as engagement rate, follower growth, reach, impressions, and ROI.
• Offer insights and recommendations for improvement based on performance data.

Platform Management:

• Maintain a content calendar and ensure timely scheduling and publishing of posts.
• Stay updated on algorithm changes, new features, and best practices across social media platforms.
• Identify new trends, hashtags, and opportunities for brand growth.

Collaboration:

• Collaborate with the marketing, content, design, and PR teams to ensure a cohesive strategy.
• Work closely with influencers, photographers, and videographers to develop high-quality content.