Social Media Executive

Emirates Park Zoo; Abu Dhabi; On-site; AED 60,000 - 80,000; Full time

Job summary

A prominent wildlife attraction in Abu Dhabi is seeking a Social Media Executive to manage content scheduling, audience interaction, and platform management across social media channels. The ideal candidate will have a Bachelor’s degree in marketing or related field and 1-2 years of experience, along with strong writing skills and familiarity with social media platforms.

Qualifications

• 1–2 years of experience managing social media platforms.
• Attention to tone and detail in writing.
• Basic understanding of social media analytics.

Responsibilities

• Post daily content across all social media platforms.
• Monitor and respond to comments and messages.
• Track key performance metrics across platforms.
• Assist in executing paid and organic campaigns.

Skills

Strong writing and communication skills

Familiar with social media platforms

Creative mindset

Basic design or video editing skills

Education

Bachelor’s degree in marketing, Media, Communications, or a related field

Tools

Social media management tools

Job description

Job Summary

The Social Media Executive is responsible for daily content scheduling, audience interaction, and platform management across all social media channels.

Job Responsibilities

1. Content Scheduling & Publishing

• Post daily content across all social media platforms according to the content calendar.
• Coordinate with designers and videographers to ensure timely delivery of required visual assets.
• Write engaging and brand-appropriate captions and hashtags in English and Arabic.

2. Community Management

• Monitor and respond to comments, direct messages, and mentions in a professional and timely manner.
• Escalate sensitive inquiries or customer service concerns to the sales department.
• Engage with followers and relevant communities to build a positive brand presence.

3. Platform Monitoring & Insights

• Track key performance metrics across platforms.
• Provide regular performance reports to the Social Media Manager with observations and suggestions.
• Stay up to date with trends, hashtags, and platform updates.

4. Campaign Support

• Assist in the execution of paid and organic social media campaigns.
• Support influencer collaborations and user-generated content promotions.

Participate in brainstorming sessions for content ideas, seasonal campaigns, and new formats.

Requirements

Education: Bachelor’s degree in marketing, Media, Communications, or a related field.

Experience: 1–2 years of experience managing social media platforms.

• Strong writing and communication skills with attention to tone and detail.
• Familiar with Instagram, Facebook, TikTok, LinkedIn, and platform management tools.
• Basic understanding of social media analytics.
• Creative mindset, team player, and highly organized.
• Basic design or video editing skills is a plus.