Social Intelligence Analyst - The Emirates Group, Dubai

Social Intelligence Analyst - The Emirates Group, Dubai; Dubai; On-site; AED 180,000 - 300,000; Full time

Benefits offered by this job

Annual leave 30 days

Staff travel discounts

Medical insurance

Job summary

The Emirates Group is seeking a Social Intelligence Analyst in Dubai to mine and analyse social data, delivering actionable insights and reusable reporting solutions. You will enhance the team’s ability to synthesise large volumes of social data and leverage listening technologies through analytics tools.

You will lead data mining, build dashboards, and collaborate with the insights and analytics team to meet business requirements, shaping campaigns and informing content decisions with

Qualifications

• Degree or honours in a quantitative field (Digital Marketing, Ecommerce, CS, Maths) or equivalent.
• 5+ years running a social listening and intelligence program for a large global brand.
• Strong understanding of social data, digital interactions and user behaviour tracking.

Responsibilities

• Lead social data mining and collaborate with insights and analytics to meet business requirements.
• Develop analytical solutions to inform CCM&B on social interactions.
• Streamline data across platforms and present large data sets with clear visualisations for self-service BI.

Skills

Social data analysis

Data visualization

NLP techniques

Google Analytics

Presentation skills

Self-management

Stakeholder collaboration

Education

Degree in Digital Marketing/CS/Math

Tools

Brandwatch

Clarabridge

Spark Central

Job description

Social Intelligence Analyst - The Emirates Group, Dubai

Location: Dubai

Job Purpose: The successful candidate will data mine and analyse raw social information to derive actionable insights that are meaningful and important to CCMB, as well as help deliver re-usable social reporting and analysis solutions. Enhance the capability of the team to synthesise huge volumes of complex social data and utilise listening technologies via data analytics & insights tools.

Job Accountabilities:

• As a social intelligence analyst you will lead the work on social data mining and work closely with the insights and analytics team to deliver to business requirements.


• Champion analytical solutions to provide information and recommendations required for CCM&B to evaluate social interactions of our socially engaged consumer base.


• Streamline data across social & data platforms and present large volumes of social data in ways that are universally understandable, easy to interpret and enable users to spot patterns, trends and correlations through self-service business intelligence.


• Identify habits of our social engaged customers by analysing data and suggest ways to reach a broader audience. Collaborate with business teams to analyse and interpret social data patterns, understand correlations between data sets, gauge progress toward targets and to provide recommendations to improve social engagement.


• Consult stakeholders on topic definitions, social listening measures and filters to define objectives and set deliverables for standard and custom reports.


• Collaborate with Social Hub to implement social analysis for campaigns / events and present insights back to inform content / Media decisions for campaign / event activities and advise on actions to take from optimisations stand point.


• Social listening tool setup including keywords, query parameters and dashboards. Take initiative on refinement of query parameter setup to ensure accurate and insightful mention analysis is available to report on by the end of the reporting period.


• Pull and interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.


• Visualise findings legibly using charts, tables and infographics, and provide actionable insights based on concrete data.


• Adhere to global Social Listening collaboration requirements including upkeep of shared calendars and the storage of report agreement documents and delivered reports.


• Build, maintain and develop a core suite of standardised, interactive dashboards, scorecards and reports for our social interactions that are aligned to the business measurement framework, using a range of business intelligence and data visualisation tools.


• Apply best-practice data analytics and user experience principles in analysis solution design and development.


• Work with analysts and other end users on insights best practices in the use of our data products and tools.


• Coordinate with the marketing teams across measurement & analytics of social engagements, measurements of influencers and reporting.

Qualifications & Experience:

• Degree or Honours (12+3 or equivalent) in Digital Marketing, Ecommerce, Computer Science, Maths or related quantitative field

Experience:

• 5+ years experience running a social listening and intelligence program for a large, global brand ideally in a travel or service industry.

Knowledge / Skills:

• Strong understanding of social data, digital interactions and user behaviour tracking for social platforms


• Understanding of enterprise social listening and intelligence technologies such as brandwatch, Spark Central, Clarabridge, etc.


• Knowledge of natural language processing tools and some experience with NLP techniques


• Familiarity with qualitative and quantitative market research methods, such as analysis with questionnaire data and knowledge of survey designs


• Working knowledge of community management, CX social tools management, social commerce and paid social and social publishing


• Ability to self-manage work and timelines based on broader business guidelines with minimal supervision


• Basic knowledge of Google Analytics tracking and reporting like conversion tracking, goals, funnels, etc.


• Track of analytical, problem-solving and communication skills


• Good presentation and communication skills, with the ability to explain complex analysis and insights to non-technical audiences in a clear and positive manner


• Ability to effectively manage multiple projects and workstreams, with attention to detail and accuracy

Salary & Benefits:

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. Further information on what’s it like to live and work in our cosmopolitan home city can be found in the Dubai Lifestyle section.

Fixed Compensation for Dubai based roles

• Competitive base salary, paid tax-free and reviewed annually


• Accommodation or a cash alternative


• Transport or a cash alternative

Variable Compensation for Dubai based roles

• Role specific allowances – payable to those in specialist roles or who have specialist skills


• Eligibility for the Emirates Group Profit Share scheme – an annual scheme that pays out to all eligible colleagues if the Group profit target is exceeded

Benefits (contractual)

• Medical insurance; Life insurance; Personal accident / Workmen’s Compensation – insurance to ensure you are appropriately covered for medical treatment, emergencies and accidents whilst employed by the Group.


• Education Support Allowance – assistance with the cost of your eligible children’s education in Dubai or abroad, applicable to eligible grades only.


• Annual leave – a minimum of 30 calendar days per year.


• Annual leave travel – a return ticket home each year, paid for by the Group.


• End of Service Benefit - a gratuity payment at the end of your service with the company which increases with your length of service.


• Pension Scheme – a retirement savings plan, applicable to eligible grades and nationalities only.

Benefits (non-contractual)

Emirates Group Staff Travel – enables you, your family and friends to travel the world at discounted rates on Emirates Airline and selected other airlines.

Emirates Platinum Card – enables you to benefit from discounts on shopping, dining, entertainment, services, leisure and hotels from 1000’s of retailers in Dubai and around the world.

Additional Requirements

• Google Analytics


• Degree in Digital Marketing - Computer Science