Service Sales Manager NPE, Middle East

gea; Dubai; On-site; AED 600,000 - 1,100,000; Full time

Job summary

GEA is seeking a senior service sales professional to lead business development across the Middle East, focusing on the NPE service portfolio and aftermarket growth. The role requires building strong customer relationships, identifying new opportunities, and delivering technically sound, commercially compelling proposals.

You will collaborate with Service Operations, Logistics, and regional teams to ensure successful project execution, while driving revenue growth and maintaining high customer

Qualifications

• Bachelor's degree in Engineering, Business Administration, or a related field.
• 5-8 years of service sales, aftermarket sales, business development, or industrial equipment services.
• Experience in ME region preferred; industry experience in food processing, dairy, beverage, pharmaceutical, chemical, or related sectors is advantageous.
• Fluent in English; additional regional languages are a plus.

Responsibilities

• Drive Service Sales & Order Intake targets for the NPE business across the Middle East region.
• Promote GEA's service portfolio, including modernization, digitalization, sustainability solutions, preventive maintenance programs, and lifecycle services.
• Identify, develop, and convert new service opportunities through proactive customer engagement and strategic account development.
• Drive aftermarket business including spare parts, upgrades, retrofits, maintenance contracts, obsolescence audits, and SLAs.
• Prepare, present, and negotiate technical and commercial service proposals in accordance with company policies and customer requirements.
• Develop sales strategies and action plans to maximize service revenue and profitability.
• Manage and develop the Chemical business service portfolio across the Middle East region, including identifying growth opportunities, customer engagement, and aftermarket service sales.

Skills

Negotiation skills

Presentation skills

English proficiency

Independent work

CRM proficiency

Cross-cultural collaboration

Education

Bachelor's degree in Engineering, Business Administration, or a related field

Tools

CRM systems

Microsoft Office

Job description

Responsibilities / Tasks

Key Responsibilities

1. Service Sales & Business Development
   Achieve Service Sales and Order Intake (OI) targets for the NPE business across the Middle East region.
   Promote GEA's service portfolio, including modernization, digitalization, sustainability solutions, preventive maintenance programs, and lifecycle services.
   Identify, develop, and convert new service opportunities through proactive customer engagement and strategic account development.
   Drive aftermarket business including spare parts, upgrades, retrofits, maintenance contracts, Obsolescence audits, and Service Level Agreements (SLAs).
   Prepare, present, and negotiate technical and commercial service proposals in accordance with company policies and customer requirements.
   Develop sales strategies and action plans to maximize service revenue and profitability.
   Manage and develop the Chemical business service portfolio across the Middle East region, including identifying growth opportunities, customer engagement, and aftermarket service sales.
2. Customer Relationship Management
   Build and maintain strong relationships with customers, key accounts, and stakeholders throughout the Middle East.
   Conduct regular customer visits across key Middle East markets, including Pakistan, to support business development, customer engagement, and service growth initiatives.
   Ensure timely resolution of customer concerns through effective coordination with internal teams.
   Support initiatives to improve customer satisfaction and enhance Net Promoter Score (NPS).
   Act as the primary commercial contact for service-related opportunities and customer inquiries.
3. Coordination & Internal Collaboration
   Collaborate closely with Service Operations, Order Handling, Logistics, Technical Support, and Field Service teams to ensure successful execution of service projects.
   Coordinate with GEA headquarters and global product specialists for technical support, approvals, and solution development.
   Participate in regular business reviews and provide accurate forecasts, pipeline updates, order intake projections, and sales reports.
   Support regional and global service initiatives related to operational excellence, digital transformation, and sustainability.
4. Market Intelligence & Performance Management
   Analyze market trends, customer requirements, competitor activities, and industry developments to identify growth opportunities.
   Monitor third-party service providers and non-OEM competitors and recommend appropriate business strategies.
   Evaluate sales performance by country, customer segment, product line, and service offering.
   Develop corrective actions and growth initiatives to ensure achievement of monthly, quarterly, and annual targets.
   Maintain an active sales pipeline and ensure accurate CRM reporting.
5. Leadership & Self-Development
   Demonstrate ownership, accountability, and a customer-centric mindset.
   Foster strong collaboration across cross-functional and multicultural teams.
   Continuously develop technical and commercial competencies through training and industry learning.
   Support a culture of integrity, teamwork, safety, innovation, and continuous improvement aligned with GEA values.
   Contribute to mentoring and knowledge sharing within the regional service organization.

Your Profile / Qualifications

Qualifications & Experience

• Bachelor's degree in Engineering, Business Administration, or a related field.
• Minimum 5-8 years of experience in service sales, aftermarket sales, business development, or industrial equipment services.
• Experience within food processing, dairy, beverage, pharmaceutical, chemical, or related industries is preferred.
• Proven track record of achieving sales targets and developing customer relationships in the Middle East region.
• Strong commercial, negotiation, and presentation skills.
• Ability to work independently and manage multiple stakeholders.
• Proficiency in CRM systems and Microsoft Office applications.
• Fluent in English; additional regional languages are an advantage.