Service Sales Manager NPE, Middle East

GEA Group Aktiengesellschaft; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

GEA Group Aktiengesellschaft in the United Arab Emirates seeks a Service Sales & Business Development professional to drive service revenue for the NPE business across the Middle East. You will promote the service portfolio, develop new opportunities, and lead negotiations in alignment with company policies.

You will manage customer relationships, coordinate with operations and global specialists, monitor market trends, and report on forecasts and pipeline.

Qualifications

• Bachelor's degree in Engineering, Business Administration, or a related field.
• Minimum 5-8 years of experience in service sales, aftermarket sales, business development, or industrial equipment services.
• Experience within food processing, dairy, beverage, pharmaceutical, chemical, or related industries is preferred.
• Proven track record of achieving sales targets and developing customer relationships in the Middle East region.
• Strong commercial, negotiation, and presentation skills.
• Ability to work independently and manage multiple stakeholders.
• Proficiency in CRM systems and Microsoft Office applications.
• Fluent in English; additional regional languages are an advantage.

Responsibilities

• Achieve Service Sales and Order Intake targets for the NPE business across the Middle East region.
• Promote GEA's service portfolio, including modernization, digitalization, sustainability solutions, preventive maintenance programs, and lifecycle services.
• Identify, develop, and convert new service opportunities through proactive customer engagement and strategic account development.
• Drive aftermarket business including spare parts, upgrades, retrofits, maintenance contracts, Obsolescence audits, and Service Level Agreements (SLAs).
• Prepare, present, and negotiate technical and commercial service proposals in accordance with company policies and customer requirements.
• Develop sales strategies and action plans to maximize service revenue and profitability.
• Manage and develop the Chemical business service portfolio across the Middle East region, including identifying growth opportunities, customer engagement, and aftermarket service sales.
• Build and maintain strong relationships with customers, key accounts, and stakeholders throughout the Middle East.
• Conduct regular customer visits across key Middle East markets, including Pakistan, to support business development, customer engagement, and service growth initiatives.
• Ensure timely resolution of customer concerns through effective coordination with internal teams.
• Support initiatives to improve customer satisfaction and enhance Net Promoter Score (NPS).
• Act as the primary commercial contact for service-related opportunities and customer inquiries.
• Collaborate closely with Service Operations, Order Handling, Logistics, Technical Support, and Field Service teams to ensure successful execution of service projects.
• Coordinate with GEA headquarters and global product specialists for technical support, approvals, and solution development.
• Participate in regular business reviews and provide accurate forecasts, pipeline updates, order intake projections, and sales reports.
• Support regional and global service initiatives related to operational excellence, digital transformation, and sustainability.
• Analyze market trends, customer requirements, competitor activities, and industry developments to identify growth opportunities.
• Monitor third-party service providers and non-OEM competitors and recommend appropriate business strategies.
• Evaluate sales performance by country, customer segment, product line, and service offering.
• Develop corrective actions and growth initiatives to ensure achievement of monthly, quarterly, and annual targets.
• Maintain an active sales pipeline and ensure accurate CRM reporting.
• Demonstrate ownership, accountability, and a customer-centric mindset.
• Foster strong collaboration across cross-functional and multicultural teams.
• Continuously develop technical and commercial competencies through training and industry learning.
• Support a culture of integrity, teamwork, safety, innovation, and continuous improvement aligned with GEA values.
• Contribute to mentoring and knowledge sharing within the regional service organization.

Skills

Service sales

Business development

Negotiation skills

Presentation skills

Independent work

Education

Bachelor's degree in Engineering/Business

Tools

CRM systems

MS Office

Job description

Job description

Responsibilities / Tasks

Key Responsibilities

1. Service Sales & Business Development

• Achieve Service Sales and Order Intake (OI) targets for the NPE business across the Middle East region.
• Promote GEA's service portfolio, including modernization, digitalization, sustainability solutions, preventive maintenance programs, and lifecycle services.
• Identify, develop, and convert new service opportunities through proactive customer engagement and strategic account development.
• Drive aftermarket business including spare parts, upgrades, retrofits, maintenance contracts, Obsolescence audits, and Service Level Agreements (SLAs).
• Prepare, present, and negotiate technical and commercial service proposals in accordance with company policies and customer requirements.
• Develop sales strategies and action plans to maximize service revenue and profitability.

• Manage and develop the Chemical business service portfolio across the Middle East region, including identifying growth opportunities, customer engagement, and aftermarket service sales.

2. Customer Relationship Management

• Build and maintain strong relationships with customers, key accounts, and stakeholders throughout the Middle East.
• Conduct regular customer visits across key Middle East markets, including Pakistan, to support business development, customer engagement, and service growth initiatives.
• Ensure timely resolution of customer concerns through effective coordination with internal teams.
• Support initiatives to improve customer satisfaction and enhance Net Promoter Score (NPS).
• Act as the primary commercial contact for service-related opportunities and customer inquiries.

3. Coordination & Internal Collaboration

• Collaborate closely with Service Operations, Order Handling, Logistics, Technical Support, and Field Service teams to ensure successful execution of service projects.
• Coordinate with GEA headquarters and global product specialists for technical support, approvals, and solution development.
• Participate in regular business reviews and provide accurate forecasts, pipeline updates, order intake projections, and sales reports.
• Support regional and global service initiatives related to operational excellence, digital transformation, and sustainability.

4. Market Intelligence & Performance Management

• Analyze market trends, customer requirements, competitor activities, and industry developments to identify growth opportunities.
• Monitor third-party service providers and non-OEM competitors and recommend appropriate business strategies.
• Evaluate sales performance by country, customer segment, product line, and service offering.
• Develop corrective actions and growth initiatives to ensure achievement of monthly, quarterly, and annual targets.
• Maintain an active sales pipeline and ensure accurate CRM reporting.

5. Leadership & Self-Development

• Demonstrate ownership, accountability, and a customer-centric mindset.
• Foster strong collaboration across cross-functional and multicultural teams.
• Continuously develop technical and commercial competencies through training and industry learning.
• Support a culture of integrity, teamwork, safety, innovation, and continuous improvement aligned with GEA values.
• Contribute to mentoring and knowledge sharing within the regional service organization.

Your Profile / Qualifications

Qualifications & Experience

• Bachelor's degree in Engineering, Business Administration, or a related field.
• Minimum 5-8 years of experience in service sales, aftermarket sales, business development, or industrial equipment services.
• Experience within food processing, dairy, beverage, pharmaceutical, chemical, or related industries is preferred.
• Proven track record of achieving sales targets and developing customer relationships in the Middle East region.
• Strong commercial, negotiation, and presentation skills.
• Ability to work independently and manage multiple stakeholders.
• Proficiency in CRM systems and Microsoft Office applications.
• Fluent in English; additional regional languages are an advantage.