SEO & Performance Marketing Lead

Peak Trust; Dubai; On-site; AED 350,000 - 520,000; Full time

Job summary

Peak Trust Global Real Estate is seeking a senior growth leader to own and optimize SEO, paid acquisition, and AI-driven execution. You will shape end-to-end SEO strategies, manage content planning with writers and designers, and drive inbound leads through multi-channel campaigns.

You will oversee analytics, conversion optimization, and reporting to leadership while collaborating with sales and advisory teams to scale revenue.

Qualifications

• 6+ years in SEO and performance marketing
• Proven ability to generate qualified inbound leads
• Strong hands-on experience with GA4, Search Console, and Tag Manager
• Expertise in Google Ads, Meta Ads, and LinkedIn Ads
• Deep understanding of funnels, landing pages, and conversion optimization
• Comfortable using AI tools for execution and automation
• Commercial mindset with strong analytical skills
• Experience in real estate, finance, SaaS, or professional services

Responsibilities

• End-to-end SEO strategy and execution
• Keyword research and content planning focused on buyer intent
• Topic clusters, on-page optimization, internal linking, and technical SEO
• Content planning with writers, designers, and AI tools
• Authority building through high-quality backlinks
• Paid acquisition across Google, Meta, and LinkedIn
• Full-funnel campaign design with retargeting and remarketing
• Budget ownership with CPA and ROAS optimization
• Creative and audience testing using AI tools
• Conversion tracking, pixels, and attribution
• ICP definition and lead qualification frameworks
• Optimized funnels that convert into real sales conversations
• Continuous feedback loop with sales and advisory teams
• Ad creatives and copy
• Keyword clustering and content outlines
• Competitor and market analysis
• Improve internal AI workflows to scale speed and quality
• Track traffic, conversions, CAC, ROI, and lead quality
• Attribute performance to revenue outcomes
• Present clear, actionable monthly insights to leadership

Skills

SEO

Performance marketing

AI tools usage

Tools

GA4

Google Ads

Meta Ads

LinkedIn Ads

Search Console

Tag Manager

Job description

Read the role, then tell us what you would own.

What you will own

What you will own

What You’ll Own

SEO & Organic Growth

• End-to-end SEO strategy and execution
• Keyword research and content planning focused on buyer intent
• Topic clusters, on-page optimization, internal linking, and technical SEO
• Content planning with writers, designers, and AI tools
• Authority building through high-quality backlinks

Performance Marketing

• Paid acquisition across Google, Meta, and LinkedIn
• Full-funnel campaign design with retargeting and remarketing
• Budget ownership with CPA and ROAS optimization
• Creative and audience testing using AI tools
• Conversion tracking, pixels, and attribution
• Accountability for high-intent inbound leads
• ICP definition and lead qualification frameworks
• Optimized funnels that convert into real sales conversations
• Continuous feedback loop with sales and advisory teams

AI-Driven Execution

• Ad creatives and copy
• Keyword clustering and content outlines
• Competitor and market analysis
• Improve internal AI workflows to scale speed and quality.

Analytics & Reporting

• Track traffic, conversions, CAC, ROI, and lead quality
• Attribute performance to revenue outcomes
• Present clear, actionable monthly insights to leadership

What we need from you

What we need from you

What We’re Looking For

• 6+ years in SEO and performance marketing
• Proven ability to generate qualified inbound leads
• Strong hands-on experience with GA4, Search Console, and Tag Manager
• Expertise in Google Ads, Meta Ads, and LinkedIn Ads
• Deep understanding of funnels, landing pages, and conversion optimization
• Comfortable using AI tools for execution and automation
• Commercial mindset with strong analytical skills
• Experience in real estate, finance, SaaS, or professional services

What Success Looks Like

• Improved rankings and organic traction within 30 days
• Consistent flow of high-quality inbound leads
• Lower CAC and stronger lead-to-meeting conversion
• Clear visibility into which channels drive revenue
• Scalable, AI-powered marketing workflows