SEO Executive

Plandigi; United Arab Emirates; On-site; AED 90,000 - 150,000; Full time

Job summary

Plandigi is seeking an SEO & Performance Marketing Specialist to manage SEO campaigns, optimize websites for search engines and AI platforms, and oversee paid advertising across Google, Meta, and LinkedIn. The role focuses on improving organic visibility and ROAS while exploring AEO and GEO strategies to boost brand presence.

You will work across campaigns with a hands-on approach to SEO, paid ads, data analysis, and optimization, collaborating with content and development teams in a dynamic

Qualifications

• Hands-on experience in SEO and paid advertising across multiple channels.
• Familiar with GA4, GSC, GTM for tracking and optimization.
• Ability to analyze data and translate insights into action.

Responsibilities

• Manage SEO campaigns and optimize on-page and technical SEO.
• Optimize content for AI-driven platforms (AEO/GEO).
• Create and manage Google Ads campaigns (Search, Display, Remarketing).
• Create and manage Meta Ads campaigns (Facebook/Instagram).
• Monitor performance metrics, conversions, and ROI and adjust campaigns.
• Collaborate with content and development teams to implement SEO recommendations.

Skills

SEO fundamentals

Paid advertising

Google Ads

Meta Ads

GA4 / GA tracking

Content optimization

AEO / GEO awareness

Analytical thinking

Communication

Project management

Tools

GA4

Google Ads

Meta Ads

Google Search Console

Google Tag Manager

Job description

About Plandigi

Plandigi is a digital marketing and web development agency helping businesses grow through

About Plandigi

Plandigi is a digital marketing and web development agency helping businesses grow through SEO, AI Search Optimization, Paid Advertising, Website Development, and White Label Services.

We work with clients across diverse industries and are looking for a motivated SEO & Performance Marketing Specialist to join our growing team. This role offers the opportunity to work across multiple digital marketing channels while gaining hands‑on experience with the latest developments in search and AI‑driven marketing.

Job Overview

We are looking for an SEO & Performance Marketing Specialist who can manage SEO campaigns, optimize websites and content for modern search engines and AI platforms, and manage paid advertising campaigns across Google, Meta, and LinkedIn.

The ideal candidate should have hands‑on experience in SEO, Google Ads, and Meta Ads, along with a strong understanding of emerging search trends such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO).

Key Responsibilities

SEO

• Conduct comprehensive keyword research and competitor analysis
• Perform on-page SEO optimization for websites and landing pages
• Identify and implement technical SEO improvements
• Develop and execute off-page SEO and link-building strategies
• Monitor keyword rankings, organic traffic, and overall SEO performance
• Identify opportunities to improve organic visibility and search performance
• Work with content and development teams to implement SEO recommendations

AEO & GEO

• Optimize website content for AI-driven platforms such as ChatGPT, Google Gemini, Claude, and Perplexity
• Develop content strategies designed for AI-generated search results
• Create and optimize FAQ sections and structured content
• Implement schema markup and structured data
• Apply Answer Engine Optimization (AEO) strategies
• Explore Generative Engine Optimization (GEO) opportunities to improve brand visibility across AI search platforms

Google Ads

• Create, manage, and optimize Google Search, Display, Performance Max, and Remarketing campaigns
• Conduct keyword, audience, and competitor research
• Monitor campaign performance, conversions, and cost per acquisition
• Optimize campaigns to improve ROI and lead generation
• Analyze campaign data and identify opportunities for performance improvement
• Set up and monitor conversion tracking

Meta Ads

• Create and manage advertising campaigns across Facebook and Instagram
• Develop audience segments and retargeting campaigns
• Monitor campaign performance and key advertising metrics
• Test different audiences, creatives, and campaign strategies
• Optimize campaigns for leads, conversions, and overall ROI

Required Skills

• 2+ years of hands‑on experience in SEO and paid advertising
• Strong practical knowledge of SEO fundamentals and best practices
• Hands‑on experience with Google Ads and Meta Ads
• Basic understanding of LinkedIn Ads
• Working knowledge of Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager
• Understanding of technical SEO concepts
• Knowledge of keyword research, on‑page SEO, off‑page SEO, and link building
• Strong analytical and problem‑solving skills
• Good written and verbal communication skills
• Ability to manage multiple client projects and meet deadlines

Preferred Qualifications

Candidates with experience in the following areas will be preferred:

• On‑page and Technical SEO
• Answer Engine Optimization (AEO)
• Generative Engine Optimization (GEO)
• Conversion tracking and analytics setup
• Schema markup and structured data
• Landing page optimization
• Conversion Rate Optimization (CRO)
• AI search and emerging search technologies

Why Join Plandigi?

• Work on diverse client projects across multiple industries
• Gain hands‑on exposure to SEO, paid advertising, and AI search optimization
• Work with modern digital marketing strategies and tools
• Develop expertise across multiple digital marketing channels
• Opportunity to work on both local and international client campaigns
• Growth‑oriented and collaborative work environment
• Opportunity to build expertise in the rapidly evolving field of AI Search Optimization

Work Location

Ghaziabad, Uttar Pradesh

Employment Type

Full-Time | On-Site

Who Should Apply?

This role is ideal for a performance-driven digital marketer who enjoys analyzing data, improving search visibility, running advertising campaigns, and experimenting with new digital marketing strategies.

If you are passionate about SEO, paid advertising, and the future of AI-powered search, we would love to hear from you.