SEO Manager, MENA — AI-Driven Growth & Strategy

WPP; Dubai; Hybrid; AED 240,000 - 480,000; Full time

Benefits offered by this job

Hybrid work model

Employee resource groups

Medical, retirement, vision & dental

Job summary

WPP Media is seeking an experienced SEO Manager to lead organic search strategy from the agency side. You will manage technical SEO, content, GEO and Google Business Profile for multi-location clients, acting as the primary client contact on SEO matters.

You will collaborate with content, tech, analytics and strategy teams to ensure recommendations are implemented effectively and in a compliant manner. A hybrid work model is offered, with strong focus on delivering measurable growth.

Qualifications

• 4+ years of SEO experience, ideally within an agency environment.
• Proven experience managing large or enterprise-level clients.
• Strong knowledge of technical SEO, on-page SEO, content strategy, and local SEO.
• Good understanding of GEO / AI search optimization and how brands can improve visibility across LLMs and generative search platforms.
• Hands-on experience with Google Business Profile optimization, especially for multi-location businesses.
• Experience using tools such as Google Search Console, GA4, Looker Studio, SEMrush, Screaming Frog, and similar SEO platforms.
• Strong client management and stakeholder communication skills.
• Guide the team and ensure implementation.

Responsibilities

• Lead the SEO strategy and day-to-day delivery.
• Act as the main point of contact for the client on SEO matters, ensuring smooth communication, alignment, and delivery against agreed objectives.
• Build and manage quarterly and annual SEO roadmaps aligned with the client’s business priorities and campaigns.
• Oversee technical SEO audits and implementation planning across crawlability, indexation, site performance, and mobile usability.
• Develop content and on-page optimization recommendations for key products and services.
• Lead the GEO strategy to boost visibility across AI-powered search platforms.
• Manage Google Business Profile for multi-location branches and optimize listings.
• Collaborate with content, tech, analytics, and strategy teams to ensure implementations.
• Monitor organic and local search performance and report insights.
• Ensure SEO work complies with regulatory standards.

Skills

SEO strategy

Client management

Stakeholder communication

Team leadership

Tools

Google Search Console

GA4

Looker Studio

SEMrush

Screaming Frog

Job description

WPP Media is seeking an experienced SEO Manager to lead organic search strategy from the agency side. You will manage technical SEO, content, GEO and Google Business Profile for multi-location clients, acting as the primary client contact on SEO matters.

You will collaborate with content, tech, analytics and strategy teams to ensure recommendations are implemented effectively and in a compliant manner. A hybrid work model is offered, with strong focus on delivering measurable growth.