Senior Associate, SEO, UAE

wppmedia; Dubai; On-site; AED 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Group retirement plans

Vision & dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media is seeking an SEO Specialist to lead organic search initiatives for client campaigns in Dubai. You will align strategies with client goals, perform keyword research, and optimize on-page and technical SEO to drive measurable results.

You will collaborate with the Organic Performance and Paid Search teams to ensure integrated strategies, monitor performance, and deliver continuous improvement across client roadmaps.

Qualifications

• 2+ years of SEO experience in a digital media agency or in-house.
• HTML basics knowledge.
• Knowledge of paid media (PPC/Social/Display) is desirable.
• Attention to detail is essential.
• Ability to work autonomously and to meet deadlines.
• Willingness to keep up with Google's algorithm changes.
• Adaptable to changing priorities to meet new goals.

Responsibilities

• Execute SEO strategy aligned with client goals and landscape.
• Manage workflow of organic search tasks and client roadmaps.
• Ensure strong project management and deliver against deadlines.
• Attend client and agency meetings to present SEO results and tactics.
• Monitor SEO performance based on client KPI targets.
• Review competitor sites and their organic search approaches.
• Perform keyword research and group keywords by intent.
• Perform gap analysis and deliver content ideas for production.
• Optimize on-page elements (metadata, headings, URLs, alt attributes).
• Perform technical SEO audits (crawling, indexing, core web vitals).
• Produce technical recommendations and insights.
• Analyze crawls to assess site health and opportunities.
• Collaborate with Organic Performance and Paid Search teams.
• Work with client teams and 3rd party developers to implement optimizations.
• Stay current with industry trends and discuss impact with the team.

Skills

SEO experience

HTML basics

Paid media knowledge

Attention to detail

Autonomy

Algorithm updates

Adaptability

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

• Execute SEO strategy by understanding the client's products, competition, industry landscape, marketing goals and objectives.
• Manage workflow of organic search related tasks for clients and have detailed knowledge of the status of client roadmaps and requirements.
• Ensure strong project management skills and delivery against deadlines. The ability to multitask is a must-have.
• Attend client and agency meetings to present deliverables, SEO strategies results, and tactics
• Monitor, track and evaluate SEO performance based on client KPI targets (SEO traffic, rankings, conversions, technical seo score, etc.)
• Review and analyze competitor sites and understand their organic search approach
• Perform keyword research, grouping keywords into logical themes and prioritizing them based on search volume, intent and relevance to your client's website.
• Perform gap analysis, research on the website's niche, trending topics and competitors to deliver content ideas to be put into production
• Optimize key on-page elements of a website, including Metadata, heading tags, URLs, alt attributes, etc.
• Perform audits of the technical factors affecting search engine optimization (crawling, indexing, duplication, structured data, core web vitals etc.).
• Produce insightful and comprehensive technical recommendations.
• Analyse regular crawls to assess site health and identify opportunities.
• Work with other members of the Organic Performance team to develop knowledge and understanding of Organic Search, Content Marketing, etc.
• Work closely with the Paid Search team to execute integrated search strategy.
• Work closely with client teams and 3rd party web development teams to ensure optimizations and implemented efficiently.
• Stay current with industry trends, best practices, and discusses potential impact with team on client work

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• 2 + year of experience doing SEO in a digital media agency or in-house.
• Basic knowledge of HTML.
• Understanding of paid media (i.e. PPC/Social/Display) is desirable but not essential
• Attention to detail is essential.
• Ability to work autonomously and to meet deadlines.
• Willingness to keep up to date with Google's algorithm changes.
• Adaptable and able to flex with changes in prioritization to meet new or changed goals.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why w