Manager SEO MENA

WPP; Dubai; Hybrid; AED 240,000 - 480,000; Full time

Benefits offered by this job

Hybrid work model

Employee resource groups

Medical, retirement, vision & dental

Job summary

WPP Media is seeking an experienced SEO Manager to lead organic search strategy from the agency side. You will manage technical SEO, content, GEO and Google Business Profile for multi-location clients, acting as the primary client contact on SEO matters.

You will collaborate with content, tech, analytics and strategy teams to ensure recommendations are implemented effectively and in a compliant manner. A hybrid work model is offered, with strong focus on delivering measurable growth.

Qualifications

• 4+ years of SEO experience, ideally within an agency environment.
• Proven experience managing large or enterprise-level clients.
• Strong knowledge of technical SEO, on-page SEO, content strategy, and local SEO.
• Good understanding of GEO / AI search optimization and how brands can improve visibility across LLMs and generative search platforms.
• Hands-on experience with Google Business Profile optimization, especially for multi-location businesses.
• Experience using tools such as Google Search Console, GA4, Looker Studio, SEMrush, Screaming Frog, and similar SEO platforms.
• Strong client management and stakeholder communication skills.
• Guide the team and ensure implementation.

Responsibilities

• Lead the SEO strategy and day-to-day delivery.
• Act as the main point of contact for the client on SEO matters, ensuring smooth communication, alignment, and delivery against agreed objectives.
• Build and manage quarterly and annual SEO roadmaps aligned with the client’s business priorities and campaigns.
• Oversee technical SEO audits and implementation planning across crawlability, indexation, site performance, and mobile usability.
• Develop content and on-page optimization recommendations for key products and services.
• Lead the GEO strategy to boost visibility across AI-powered search platforms.
• Manage Google Business Profile for multi-location branches and optimize listings.
• Collaborate with content, tech, analytics, and strategy teams to ensure implementations.
• Monitor organic and local search performance and report insights.
• Ensure SEO work complies with regulatory standards.

Skills

SEO strategy

Client management

Stakeholder communication

Team leadership

Tools

Google Search Console

GA4

Looker Studio

SEMrush

Screaming Frog

Job description

Job Description:

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

WPP Media is looking for an experienced SEO Manager to lead the organic search strategy from an agency side. This role will be responsible for managing and delivering the full SEO scope across technical SEO, content, GEO (Generative Engine Optimization), and Google Business Profile, while acting as a key day-to-day contact for the client.

• Lead the SEO strategy and day-to-day delivery.
• Act as the main point of contact for the client on SEO matters, ensuring smooth communication, alignment, and delivery against agreed objectives.
• Build and manage quarterly and annual SEO roadmaps aligned with the client’s business priorities, product focus areas, and seasonal campaigns.
• Oversee technical SEO audits and implementation planning, covering crawlability, indexation, site performance, mobile usability, structured data, and internal linking.
• Develop content and on-page optimization recommendations across key products and services such as accounts, cards, loans, investments, and branch pages.
• Lead the GEO strategy to improve the brand’s visibility across AI-powered search platforms and generative experiences.
• Manage and optimize Google Business Profile for branch locations, ensuring listing accuracy, category optimization, updates, reviews, and local visibility improvements.
• Work closely with internal teams including content, tech, analytics, and strategy to ensure SEO recommendations are implemented effectively.
• Monitor performance across organic search, local search, and AI search visibility, and provide regular reporting with clear insights and actions.
• Ensure all SEO recommendations are aligned with the standards required for a regulated environment, including trust, accuracy, and compliance considerations.
• Identify growth opportunities through keyword research, competitor benchmarking, content gaps, and search trend analysis.

SkillsandExperience

• 4+ years of SEO experience, ideally within an agency environment.
• Proven experience managing large or enterprise-level clients.
• Strong knowledge of technical SEO, on-page SEO, content strategy, and local SEO.
• Good understanding of GEO / AI search optimization and how brands can improve visibility across LLMs and generative search platforms.
• Hands-on experience with Google Business Profile optimization, especially for multi-location businesses.
• Experience using tools such as Google Search Console, GA4, Looker Studio, SEMrush, Screaming Frog, and similar SEO platforms.
• Strong client management and stakeholder communication skills.
• Guide the team and ensure implementation

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.WPP Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, groupretirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard tocharacteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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