Senior SEO Manager, MENA — Hybrid & Growth Leader

WPP Media Limited; Dubai; Hybrid; AED 260,000 - 420,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media Limited in Dubai seeks an experienced SEO Manager to lead the organic search strategy across technical, content, GEO, and Google Business Profile. You’ll partner with content, tech, analytics, and strategy teams to deliver measurable results.

You will define quarterly roadmaps, oversee audits, and optimize multi-location listings while ensuring compliance and trusted data in a regulated environment. Hybrid work options available.

Qualifications

• 4+ years of SEO experience, ideally within an agency environment.
• Strong knowledge of technical SEO, on-page SEO, content strategy, and local SEO.
• Good understanding of GEO / AI search optimization and how brands can improve visibility across LLMs and generative search platforms.
• Hands-on experience with Google Business Profile optimization, especially for multi-location businesses.
• Experience using tools such as Google Search Console, GA4, Looker Studio, SEMrush, Screaming Frog, and similar SEO platforms.
• Strong client management and stakeholder communication skills.
• Guide the team and ensure implementation.

Responsibilities

• Lead the SEO strategy and day-to-day delivery.
• Act as the main point of contact for the client on SEO matters, ensuring smooth communication, alignment, and delivery against agreed objectives.
• Build and manage quarterly and annual SEO roadmaps aligned with the client’s business priorities, product focus areas, and seasonal campaigns.
• Oversee technical SEO audits and implementation planning, covering crawlability, indexation, site performance, mobile usability, structured data, and internal linking.
• Develop content and on-page optimization recommendations across key products and services such as accounts, cards, loans, investments, and branch pages.
• Lead the GEO strategy to improve the brand’s visibility across AI-powered search platforms and generative experiences.
• Manage and optimize Google Business Profile for branch locations, ensuring listing accuracy, category optimization, updates, reviews, and local visibility improvements.
• Work closely with internal teams including content, tech, analytics, and strategy to ensure SEO recommendations are implemented effectively.
• Monitor performance across organic search, local search, and AI search visibility, and provide regular reporting with clear insights and actions.
• Ensure all SEO recommendations are aligned with the standards required for a regulated environment, including trust, accuracy, and compliance considerations.
• Identify growth opportunities through keyword research, competitor benchmarking, content gaps, and search trend analysis.

Skills

SEO strategy

Technical SEO

On-page SEO

Content strategy

Local SEO

GEO/AI search optimization

Google Business Profile

Analytics

Stakeholder communication

Team leadership

Tools

Google Search Console

GA4

Looker Studio

SEMrush

Screaming Frog

Job description

WPP Media Limited in Dubai seeks an experienced SEO Manager to lead the organic search strategy across technical, content, GEO, and Google Business Profile. You’ll partner with content, tech, analytics, and strategy teams to deliver measurable results.

You will define quarterly roadmaps, oversee audits, and optimize multi-location listings while ensuring compliance and trusted data in a regulated environment. Hybrid work options available.