Freelance Senior SEO & GEO Strategist (English/Arabic)

Element; Dubai; Remote; AED 167,000 - 335,000; Part time

Job summary

Element is seeking a senior freelance SEO and GEO strategist to lead the search strategy behind its client accounts from a Dubai-based position. The role is strategic, with the agency's in-house SEO executive handling implementation and deployment.

The engagement is a monthly retainer with a fixed hour count and one month's notice. Expect some weeks of higher involvement during strategy builds, followed by regular check-ins and client calls aligned to UAE GCC time, fully remote.

Qualifications

• 5+ years in SEO strategy with GEO and AI search experience.
• Native or professional fluency in English and Arabic.
• Strong commercial acumen and ability to translate goals into actionable SEO/GEO plans.
• Hands-on with industry tools and client communication at executive level.

Responsibilities

• Map client goals, audiences, and regional priorities.
• Build 6–12 month SEO/GEO roadmaps with deliverables and KPIs.
• Develop English and Arabic keyword maps and prompts tailored to GCC dialects.
• Recommend landing page structures and AEO content approaches.
• Translate strategy into prioritized tasks for in-house SEO lead and review progress weekly.
• Monitor AI share of voice, entity attribution, and priority prompts; refine GEO roadmap.

Skills

SEO strategy

GEO strategy

AI search

English

Arabic

Client communication

Semrush

Ahrefs

Google Search Console

GA4

Looker Studio

Screaming Frog

LLM tools

Tools

Semrush

Ahrefs

Google Search Console

GA4

Looker Studio

Screaming Frog

Job description

element MEA is supporting a leading Dubai-based creative and digital agency in appointing a senior freelance SEO and Generative Engine Optimization GEO strategist to lead the search strategy behind its client accounts. The agency's identity will be shared with shortlisted candidates. This is a strategic advisory role. The agency's in-house SEO executive handles technical execution and deployment.

Engagement: Freelance on a monthly retainer with an agreed fixed number of hours and one month's notice. Higher involvement while the strategy is built then around 3 5 hours a week for check-ins, report reviews and monthly client calls, fully remote working on UAE GCC time, GST.

Key responsibilities

Map client business goals, audiences and regional commercial priorities. Build 6-12 month SEO and GEO roadmaps with clear deliverables and KPIs. Develop English and Arabic keyword maps and conversational prompt sets. ChatGPT, Perplexity, Gemini, Claude tailored to GCC dialects and buyer intent. Recommend landing page entity and Answer Engine Optimization (AEO) content structures. Turn strategy into a prioritized task list for the in-house SEO executive and review progress weekly. Monitor AI share of voice, citations, entity attribution, competitor visibility and priority prompts, and refine the GEO roadmap.

Requirements

5+ years in SEO strategy, with proven experience in GEO and AI search. Native or professional fluency in English and Arabic, including reviewing Arabic copy and presenting in both languages. Strong commercial acumen: you turn business goals into actionable SEO/GEO plans. Hands‑on with Semrush or Ahrefs, Google Search Console, GA4, Looker Studio, Screaming Frog and LLM visibility tracking tools. Confident, executive‑level client communication.