Senior Associate, SEO, UAE

WPP Media Limited; Dubai; Hybrid; AED 180,000 - 300,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media Limited is seeking a Senior Associate, SEO to join our Organic Performance team. You will develop and execute organic search strategies, perform keyword research, monitor performance and collaborate with paid search for integrated campaigns.

A hybrid in-office model in Dubai supports cross-functional delivery. You will review competitor approaches, optimize site metadata and technical factors, and stay current with Google algorithm changes to drive best-in-class organic growth for

Qualifications

• 2+ years of SEO experience in a digital media agency or in-house.
• Basic knowledge of HTML.
• Desirable but not essential understanding of PPC/Social/Display advertising.
• Strong attention to detail and ability to meet deadlines.
• Ability to work autonomously and manage multiple tasks.
• Willingness to stay updated on Google algorithms.
• Adaptability to changing priorities.

Responsibilities

• Execute SEO strategy by understanding client products, competition, landscape and goals.
• Manage workflow of organic search tasks and track client roadmaps.
• Present deliverables and SEO results at client/agency meetings.
• Monitor and evaluate SEO performance against KPI targets.
• Perform keyword research and group into themes based on intent and volume.
• Analyze competitor sites and develop content ideas for production.
• Optimize on-page elements and conduct technical SEO audits.
• Provide technical recommendations and assess site health from crawls.
• Collaborate with Organic Performance and Paid Search teams for integrated strategy.
• Work with client teams and third-party developers to implement optimizations.

Skills

SEO experience

HTML knowledge

Paid media knowledge

Attention to detail

Autonomy and deadlines

Algorithm updates awareness

Adaptability

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

We are seeking a Senior Associate, SEO to join our growing Organic Search team. You will be part of the Organic Performance team, which helps clients improve performance and user experience across digital assets via organic (non-paid) channels like organic search (SEO), content optimization, and integrated search.

• Execute SEO strategy by understanding the client’s products, competition, industry landscape, marketing goals and objectives.
• Manage workflow of organic search related tasks for clients and have detailed knowledge of the status of client roadmaps and requirements.
• Ensure strong project management skills and delivery against deadlines. The ability to multitask is a must-have.
• Attend client and agency meetings to present deliverables, SEO strategies results, and tactics
• Monitor, track and evaluate SEO performance based on client KPI targets (SEO traffic, rankings, conversions, technical seo score, etc.)
• Review and analyze competitor sites and understand their organic search approach
• Perform keyword research, grouping keywords into logical themes and prioritizing them based on search volume, intent and relevance to your client’s website.
• Perform gap analysis, research on the website’s niche, trending topics and competitors to deliver content ideas to be put into production
• Optimize key on-page elements of a website, including Metadata, heading tags, URLs, alt attributes, etc.
• Perform audits of the technical factors affecting search engine optimization (crawling, indexing, duplication, structured data, core web vitals etc.).
• Produce insightful and comprehensive technical recommendations.
• Analyse regular crawls to assess site health and identify opportunities.
• Work with other members of the Organic Performance team to develop knowledge and understanding of Organic Search, Content Marketing, etc.
• Work closely with the Paid Search team to execute integrated search strategy.
• Work closely with client teams and 3rd party web development teams to ensure optimizations and implemented efficiently.
• Stay current with industry trends, best practices, and discusses potential impact with team on client work

Skills and Experience

AtWPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embraceWPP &WPP Media’ssharedcorevalues:

• BeExtraordinaryby Leading Collectively to Inspire transformational Creativity.
• Create anOpenenvironment by Balancing People and Client Experiences by Cultivating Trust.
• LeadOptimisticallyby Championing Growth and Development to Mobilize the Enterprise.
• 2 + year of experience doing SEO in a digital media agency or in-house.
• Basic knowledge of HTML.
• Understanding of paid media (i.e. PPC/Social/Display) is desirable but not essential
• Attention to detail is essential.
• Ability to work autonomously and to meet deadlines.
• Willingness to keep up to date with Google’s algorithm changes.
• Adaptable and able to flex with changes in prioritization to meet new or changed goals.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.WPP Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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