Senior Specialist - eCommerce and Web Development

Midis Group; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Midis Group is seeking a Senior Specialist - E‑Commerce & Web Development to coordinate online store enhancements and digital customer experiences. You'll work with cross‑functional teams, vendors, and internal stakeholders to optimize product listings, campaigns, and CRM initiatives, driving online growth and better conversions.

The role requires 3–5 years of relevant experience, strong Shopify (Plus preferred), and proficiency in HTML/CSS/JavaScript, GA4, and SEO fundamentals.

Qualifications

• 3-5 years of relevant experience in eCommerce or web development.
• Strong Shopify (Shopify Plus preferred) experience.
• Experience with email marketing, segmentation, and CRM tools.
• Proficient in HTML, CSS, and JavaScript; GA4 and SEO fundamentals.
• Marketplace experience on Amazon/Noon is a plus.
• Regional coverage experience or willingness to work across UAE/MENA.

Responsibilities

• Coordinate web development and online store enhancements aligned with digital initiatives.
• Maintain and optimize product listings, landing pages, and promotions.
• Collaborate with stakeholders, agencies, and vendors on e-commerce projects.
• Improve website functionality, usability, and digital customer experience.
• Execute product launches, online campaigns, and email marketing.
• Monitor conversions, customer journeys, and website engagement metrics.
• Coordinate CRM and customer engagement, including segmentation and personalization.
• Analyze data and provide actionable insights for site improvements.
• Ensure content accuracy and consistency across digital channels and devices.
• Work with sales, marketing, service, and tech teams to boost online sales.

Skills

Email marketing

Segmentation

Targeted campaigns

CRM tools

Cross-functional coordination

Digital customer experience

Data analysis

Excel

HTML

CSS

JavaScript

Shopify

Shopify Plus

GA4

SEO fundamentals

Marketplace experience

Education

Bachelor’s degree or diploma in Marketing/IT/CS

Tools

Shopify

Shopify Plus

CRM tools

Google Analytics 4

Microsoft Excel

HTML

CSS

JavaScript

Shopify Analytics

SEO basics

Job description

Senior Specialist - eCommerce and Web Development

Job Scope

The Senior Specialist - E-Commerce & Web Development is responsible for coordinating e-commerce and website enhancement activities, supporting digital customer experience initiatives, and analyzing platform performance to contribute to online growth and operational effectiveness.

Main Duties and Responsibilities

• Coordinate web development and website enhancement activities in line with approved digital initiatives and business requirements;
• Maintain and optimize website content, including product listings, landing pages, merchandising, and promotional materials;
• Coordinate with internal stakeholders, external agencies, developers, and technology vendors to support the implementation of e-commerce projects and enhancements;
• Support the continuous improvement of website functionality, usability, and overall digital customer experience;
• Coordinate the execution of product launches, online campaigns, email marketing activities, and other digital initiatives;
• Support e-commerce optimization efforts by monitoring conversion performance, customer journeys, and website engagement metrics;
• Coordinate CRM and customer engagement activities, including customer segmentation, targeted campaigns, and personalization initiatives;
• Monitor website, campaign, and customer behavior data and prepare recommendations to improve conversion, engagement, and customer satisfaction;
• Analyze digital performance using analytics and reporting tools and provide insights to support business decisions and website improvements;
• Ensure website quality, content accuracy, and consistency across all digital channels and devices;
• Collaborate with customer service, sales, marketing, and technology teams to support online sales activities and enhance the customer experience.

Education

Bachelor’s degree/diploma in Marketing, IT, Computer Science or any other related field

Experience

1. Minimum 3-5 years of relevant experience.
2. Strong experience with Shopify is a must. If he/she has Shopify Plus experience, even better, as we are operating on Shopify Plus.
3. Practical experience of Email marketing, segmentation, targeted campaigns, and working with CRM tools.
4. Working knowledge of Microsoft Excel, HTML, CSS, and JavaScript.
5. Working knowledge of Shopify analytics, Google Analytics 4 (GA4) and SEO fundamentals.
6. Previous Marketplace business experience like Amazon and Noon (Good to have, not must)
7. Regional Coverage: Morocco, UAE, Lebanon, Oman, Iraq (not necessarily must have regional experience)

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