Senior Marketing Executive - Brand Strategy

Apparel Group; Dubai; On-site; AED 201,000 - 357,000; Full time

Benefits offered by this job

Job summary

Apparel Group in Dubai, United Arab Emirates seeks a Senior Marketing Executive - Brand Strategy to lead and implement brand marketing for key labels. You will shape short- and long-term strategies, oversee campaigns, media planning and budget control to strengthen market presence.

Collaborating with regional teams and agencies, you will ensure consistent brand messaging, adapt campaigns for GCC markets and drive customer engagement and loyalty with insightful consumer data.

Qualifications

• 5 years of experience in marketing or related roles, with emphasis on strategy development and campaign management.
• Proficiency in digital marketing, market research and brand management.
• Excellent copywriting, editing and proofreading skills.
• Experience coordinating content localization and translation.

Responsibilities

• Develop and manage the marketing services function for assigned brands.
• Lead integrated communication strategies to strengthen brand equity and growth.
• Oversee media planning and management to optimize resources.
• Coordinate marketing, advertising and promotional activities across channels.
• Build strategic account relationships and develop customized solutions.
• Analyze market trends and partnerships to support expansion.

Skills

Brand strategy

Campaign management

Digital marketing

Copywriting

Market research

Leadership

Analytical thinking

Education

Bachelor's degree in Marketing, Communications, Business Administration or related field

Job description

Senior Marketing Executive - Brand Strategy

Job Snapshot

• Role: Senior Marketing Executive - Brand Strategy
• Location: Dubai, United Arab Emirates
• Country: United Arab Emirates
• City: Dubai
• Industry: Apparel and Fashion
• Function: Marketing Management
• Experience: 5 years
• Gender: No Preference
• Candidate Nationality: Not specified
• Salary: Not disclosed
• Job Type: Full-time

Position Overview

The Senior Marketing Executive - Brand Strategy role in Dubai, United Arab Emirates is responsible for developing and executing short-term and long-term marketing strategies for assigned brands. The position combines brand management, integrated campaigns, media planning, budget control, business development, customer insights and team leadership to strengthen market presence, customer engagement and commercial performance.

Brand Strategy and Management

• Develop and manage the marketing services function for assigned brands.
• Ensure above-the-line and below-the-line marketing materials support brand objectives, meet quality standards and remain within budget.
• Lead integrated communication strategies designed to strengthen brand equity, preference and growth.
• Oversee media planning and management to optimize resources and maintain consistent brand messaging.
• Ensure marketing activities support the wider business strategy and brand positioning.

Campaign and Relationship Management

• Design and implement marketing campaigns for existing and new stores to increase customer traffic and engagement.
• Coordinate marketing, advertising and promotional activities across relevant channels.
• Establish and maintain effective relationships with media partners.
• Work closely with agencies across different markets to support campaign execution.
• Maintain consistency in brand positioning across marketing initiatives.

Business Development

• Develop marketing strategies to support target volume, market share and profitability.
• Identify opportunities for brand expansion and new business development.
• Build strategic account relationships and develop customized solutions where appropriate.
• Identify and pursue profitable business opportunities, including new client development and negotiations.
• Analyze market trends and potential alliances that could support entry into new regions or business lines.

Marketing Operations and Consumer Insights

• Conduct competitor analysis and monitor market developments to identify opportunities, customer prospects and changes in consumer behavior.
• Use customer insights from loyalty programs to identify relevant segments and refine marketing initiatives.
• Monitor brand penetration, customer engagement and loyalty to support informed marketing decisions.
• The role also oversees relevant retail activities, including product selection, client servicing and customer experience.

Media Planning and Creative Coordination

• Lead media planning in coordination with media houses, creative teams and research partners.
• Develop cost-effective media plans designed to deliver strong campaign impact.
• Collaborate with creative teams and visual merchandisers to finalize campaign designs.
• Ensure creative execution remains consistent with established brand standards.
• Adapt campaigns to regional requirements and applicable cultural standards, particularly within GCC markets.

ROI and Campaign Performance

• Set campaign ROI expectations and monitor performance against established objectives.
• Conduct post-campaign and post-event analysis, including ROI calculations, to evaluate effectiveness and identify opportunities for improvement.
• Work closely with regional marketing heads to provide brand updates, artwork and media plans while understanding and responding to regional requirements.

Customer Experience and Retention

• Support customer-focused operations and high service standards.
• Use loyalty program data to improve customer segmentation.
• Tailor marketing approaches to relevant customer groups.
• Develop initiatives that strengthen customer engagement and brand loyalty.

Copywriting and Content Localization

• Develop marketing copy for digital, print, social media, in-store and promotional campaigns while maintaining the appropriate brand voice and marketing objectives.
• Review and edit marketing content and coordinate translation and localization into Arabic or other regional languages as required.
• Ensure localized materials remain accurate, culturally relevant and consistent across customer touchpoints.

Qualifications and Experience

• Bachelor 's degree in Marketing, Communications, Business Administration or a related field.
• 5 years of experience in marketing or related roles, with emphasis on strategy development and campaign management.
• Proficiency in digital marketing, market research and brand management.
• Excellent copywriting, editing and proofreading skills.
• Experience coordinating content localization and translation.
• Strong analytical, creative thinking and leadership capabilities.
• Good understanding of marketing trends, consumer behavior and competitive analysis.