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The Senior Social Media Manager at M+C Saatchi Group will own day-to-day delivery of social media accounts in Ras Al Khaimah, coordinating content, publishing, community management, and client escalation with minimal oversight from Marketing. The role requires leading the editorial process, setting monthly content plans, and ensuring on-brand bilingual output (English/Arabic).
You will manage the remote community hub, monitor SLAs, report performance to the client, and secure the team’s delivery
Contract: 3 to 6 months RAK 2/3 days per week.
The Senior Social Media Manager owns day-to-day delivery of social media account end to end across Ras Al Khaimah Client. This is the senior point of accountability for content quality publishing volumes community management SLA performance and client escalation chairing the weekly editorial room and holding a dotted line into the remote community management hub. The role carries full ownership of the accounts delivery against contracted scope and is expected to run the team the calendar and the client relationship with minimal oversight from the Marketing team.
Own overall delivery of the scope across RAK social accounts
Chair the weekly editorial room aligning the senior/executive team and the creative producer on the months content shoots and priorities
Act as the senior escalation point for the client on community management sensitive content and reputational matters
Lock the shoot plan one month ahead against the content calendar working with the creative producer
Build and hold the day-to-day client relationship positioning the team as a trusted senior extension of RAK marketing function
Set and sign off monthly content plans and bilingual (English/Arabic) copy direction across Instagram TikTok Facebook YouTube LinkedIn and X
Ensure content tone and visual direction stay consistent and on-brand across the destination and audiences
Translate community insight platform performance and business moments into forward content decisions
Set day-to-day priorities for the remote community management hub and own its performance against SLA (standard enquiries within 12 hours direct messages within 3 hours negative sentiment within 1 hour crisis monitoring within 30 minutes)
Review and approve sensitive replies before publishing and elevate to the client when risk or sensitivity requires it
Monitor delivery against contracted monthly volumes
Own monthly and ad hoc client reporting consolidating performance and delivery across all five accounts
Manage resourcing and delivery against the accounts cost and margin targets
4-6 years experience in social media management including at least 2 years in an social account management capacity agency-side preferred
Proven experience running tourism or destination social marketing
Fluent English required; Arabic (spoken and written) strongly preferred given the bilingual content requirement
Experience owning community management SLAs and crisis escalation protocols
Confident senior client-facing manner comfortable managing up with client stakeholders and leading under pressure
Based in the UAE or able to relocate with flexibility to travel regularly to Ras Al Khaimah (2/3 days per week)