Content Strategy Lead - SEO & Growth

InZone Corporate Services Provider; Dubai; On-site; AED 167,000 - 257,000; Full time

Job summary

InZone Corporate Services Provider in Dubai, United Arab Emirates, is seeking a full-time Content Writer/Content Manager to lead and grow our content team. You will craft engaging ad copies, editorials, and marketing content, while overseeing the company blog with SEO optimization and aligning all output with brand objectives.

You will mentor a team of writers, supervise projects, collaborate with designers and marketers, and continually improve content performance using analytics and industry

Qualifications

• 3+ years of experience in creative content writing with a strong portfolio.
• Proven experience in managing and leading a team.
• Excellent command of English with strong storytelling, editing, and proofreading skills.
• Strong understanding of SEO, digital marketing trends, and audience engagement strategies.
• Ability to multitask, work under tight deadlines, and manage multiple projects efficiently.
• Experience in using content management systems (CMS) and analytics tools.

Responsibilities

• Develop engaging ad copies, editorials, and marketing content that align with our brand’s voice and objectives.
• Oversee and manage the company blog, ensuring high-quality, informative, and SEO-optimized content.
• Create compelling content for digital campaigns, social media, and other marketing materials.
• Conduct in-depth research to produce authoritative and well-researched articles.
• Lead, mentor, and manage a team of content writers, ensuring consistency in quality and tone.
• Assign content projects, set deadlines, and review work to ensure high standards.
• Provide editorial guidance, feedback, and training to improve the team’s writing skills.
• Collaborate with designers, marketers, and other departments to ensure cohesive storytelling.
• Monitor content performance using analytics tools and optimize engagement and conversions.
• Stay updated with industry trends, competitor strategies, and best practices in content marketing.
• Implement SEO strategies to improve organic reach and search rankings.

Skills

Creative writing

Team leadership

English proficiency

SEO knowledge

CMS & Analytics

Tools

CMS

Analytics tools

Job description

InZone Corporate Services Provider in Dubai, United Arab Emirates, is seeking a full-time Content Writer/Content Manager to lead and grow our content team. You will craft engaging ad copies, editorials, and marketing content, while overseeing the company blog with SEO optimization and aligning all output with brand objectives.

You will mentor a team of writers, supervise projects, collaborate with designers and marketers, and continually improve content performance using analytics and industry