Senior PMM, Loyalty Platform — Growth & Engagement

Majid Al Futtaim; Dubai; On-site; AED 334,800 - 424,080; Full time

Benefits offered by this job

Professional development opportunities

Competitive salary

Dynamic retail ecosystem

Job summary

Majid Al Futtaim is seeking a Senior Manager Product Marketing for their Loyalty Platform in Dubai. You will lead the marketing strategy and execution for SHARE, focusing on customer engagement and marketing initiatives. Candidates must have at least 8 years of experience in product marketing within retail or similar sectors.

The role involves analyzing customer data, defining value propositions, and managing multi-channel campaigns to drive app usage and overall customer retention.

Qualifications

• Minimum 8 years of experience in product marketing, go-to-market strategy, or loyalty program marketing.
• Proven background in retail, grocery, fashion, FMCG, or loyalty-driven digital platforms.
• Strong ability to convert customer insights into actionable marketing strategies.
• Experience leading integrated campaigns across multiple channels.

Responsibilities

• Lead the product marketing strategy and go-to-market execution for SHARE.
• Analyze shopper behavior data to identify growth opportunities.
• Define value propositions for loyalty-driven shopping experiences.
• Plan and execute seasonal campaigns with targeted messaging.
• Manage the product marketing roadmap focusing on improving customer retention.
• Align stakeholders with clear communication strategies.

Skills

Product marketing strategy and positioning

Loyalty program marketing and customer engagement

Shopper insights and behavioral segmentation

Multi-channel marketing campaign management

Marketing analytics and performance optimization

Stakeholder management and cross-functional collaboration

Go-to-market strategy and product launches

Data-driven marketing and experimentation frameworks

Job description

Majid Al Futtaim is seeking a Senior Manager Product Marketing for their Loyalty Platform in Dubai. You will lead the marketing strategy and execution for SHARE, focusing on customer engagement and marketing initiatives. Candidates must have at least 8 years of experience in product marketing within retail or similar sectors.

The role involves analyzing customer data, defining value propositions, and managing multi-channel campaigns to drive app usage and overall customer retention.