Loyalty Marketing Manager

Inspire Selection | Recruitment Agency; Dubai; On-site; AED 167,000 - 201,000; Full time

Job summary

Inspire Selection | Recruitment Agency in Dubai is seeking a Marketing Manager to lead loyalty and customer engagement across the GCC. The role focuses on driving brand awareness, app usage, and loyalty activity through integrated campaigns across ATL, BTL, digital, CRM, and in-store channels.

The ideal candidate has 8+ years in marketing within retail, loyalty, FMCG or agencies, and a strong grasp of the GCC consumer landscape.

Qualifications

• 8+ years of marketing experience, ideally within retail, loyalty, FMCG, consumer brands or an agency.
• Strong understanding of the GCC consumer and retail landscape.
• Proven experience managing integrated marketing campaigns across multiple channels.
• Good understanding of CRM, customer segmentation and data-led marketing.
• Strong creative, strategic, project management and stakeholder management skills.

Responsibilities

• Develop and execute regional marketing strategies and campaign plans.
• Lead integrated campaigns across digital, social, CRM, ATL, BTL and retail channels.
• Drive brand visibility, customer engagement, app usage and loyalty programme activity.
• Identify opportunities for creative partnerships, activations and customer engagement initiatives.
• Work closely with internal teams, agencies and business stakeholders to deliver campaigns.
• Monitor campaign performance, customer insights, budgets and ROI.

Skills

Marketing strategy

Integrated campaigns

CRM

Brand awareness

Digital marketing

Customer engagement

Retail/loyalty

Job description

Marketing Manager – Loyalty & Customer Engagement

Location: Dubai

Budget: AED 15-18k + bonus + benefits

We are seeking an experienced Marketing Manager to lead the marketing strategy and execution for a leading loyalty programme across the GCC.

The role will focus on driving brand awareness, customer engagement and business growth through integrated marketing campaigns across ATL, BTL, digital, social media, CRM and in-store channels.

Key Responsibilities:

• Develop and execute regional marketing strategies and campaign plans.
• Lead integrated campaigns across digital, social, CRM, ATL, BTL and retail channels.
• Drive brand visibility, customer engagement, app usage and loyalty programme activity.
• Identify opportunities for creative partnerships, activations and customer engagement initiatives.
• Work closely with internal teams, agencies and business stakeholders to deliver campaigns.
• Monitor campaign performance, customer insights, budgets and ROI.

Requirements:

• 8+ years of marketing experience, ideally within retail, loyalty, FMCG, consumer brands or an agency.
• Strong understanding of the GCC consumer and retail landscape.
• Proven experience managing integrated marketing campaigns across multiple channels.
• Good understanding of CRM, customer segmentation and data-led marketing.
• Strong creative, strategic, project management and stakeholder management skills.

Please note that due to the volume of applications received, only shortlisted candidates will be contacted. Thank you for your understanding.