Senior Performance Marketing Specialist

A&A Associate; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

A&A Associate seeks an experienced Senior Performance Marketing Specialist in Dubai to plan and optimise CSP and business setup campaigns across Google, Meta, and LinkedIn. The role focuses on generating high-quality leads and maximizing ROI.

You will manage budgets, perform analytics, and collaborate with sales to improve CAC and ROAS. UAE market know-how is preferred.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• 4–6 years of experience in performance marketing or digital advertising.
• Mandatory: CSP / business setup industry experience.
• Proven experience managing Google Ads and Meta Ads campaigns.
• Experience with high-budget advertising campaigns and measurable results.

Responsibilities

• Develop and execute performance marketing strategies aligned with business objectives and lead generation targets.
• Plan, manage, and optimise paid advertising campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms.
• Drive high-quality leads and customer acquisition for CSP/business setup services.
• Monitor campaign performance, analyse metrics, and optimise for conversion rates and ROAS.
• Manage advertising budgets effectively and optimise spend.
• Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
• Collaborate with sales to understand lead quality and campaign effectiveness.
• Analyse CAC, CPL, ROAS and optimize campaigns accordingly.
• Develop retargeting and lead nurturing strategies.
• Track performance using GA4, GTM, and Pixel; prepare regular reports.

Skills

Lead generation

Campaign optimisation

Digital marketing strategy

Analytical thinking

Communication

Education

Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field

Tools

Google Ads

Meta Ads

Google Analytics 4

Google Tag Manager

Meta Business Suite

Job description

We are looking for an experienced and results-driven Senior Performance Marketing Specialist with mandatory experience in the Corporate Service Provider (CSP) / Business Setup industry. The ideal candidate should have a strong understanding of digital marketing strategies, paid advertising, lead generation, and campaign optimisation, with a proven ability to generate high-quality leads and drive business growth.

The candidate will be responsible for planning, executing, monitoring, and optimising performance marketing campaigns across various digital platforms to achieve business objectives and maximise ROI.

Key Responsibilities:

• Develop and execute performance marketing strategies aligned with business objectives and lead generation targets.
• Plan, manage, and optimise paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and other relevant platforms.
• Drive high-quality leads and customer acquisition for business setup and corporate services.
• Monitor campaign performance, analyse key metrics, and optimise campaigns to improve conversion rates and ROI.
• Manage advertising budgets effectively and ensure optimal utilisation of marketing spend.
• Conduct keyword research, audience targeting, competitor analysis, and A/B testing.
• Work closely with the sales and business development teams to understand lead quality, conversion rates, and campaign effectiveness.
• Analyse customer acquisition costs (CAC), cost per lead (CPL), conversion rates, and return on ad spend (ROAS).
• Develop and implement retargeting, remarketing, and lead nurturing strategies.
• Track and analyse campaign performance using Google Analytics 4, Google Tag Manager, Meta Pixel, and other tracking tools.
• Prepare regular performance reports with actionable insights and recommendations.
• Stay updated with the latest digital marketing trends, advertising technologies, and industry developments.

Requirements & Qualifications:

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Minimum 4–6 years of experience in performance marketing or digital advertising.
• Mandatory: Previous experience working with a CSP, business setup consultancy, corporate services provider, or company formation firm.
• Proven experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of lead generation strategies, conversion optimisation, and paid media management.
• Experience in handling high-budget advertising campaigns and achieving measurable results.
• Proficiency in Google Analytics 4, Google Tag Manager, Meta Business Suite, and other marketing analytics tools.
• Strong analytical, strategic thinking, and problem-solving skills.
• Ability to manage multiple campaigns and deliver results within deadlines.
• Excellent communication and coordination skills.

Preferred Skills:

• Experience in UAE market-focused digital marketing campaigns.
• Understanding of UAE business setup services, mainland and free zone company formation, visa services, and corporate solutions.
• Experience in CRM integration, lead tracking, and marketing automation.
• Ability to collaborate with creative teams for ad creatives, landing pages, and campaign content.

Important: Candidates without prior CSP / Business Setup industry experience will not be considered for this position.