Senior Performance Marketing Manager

Sand Dollar Dubai Beachwear Boutique; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Sand Dollar Dubai Beachwear Boutique is seeking a Senior Performance Marketing Manager to own and optimise our Meta advertising across Facebook, Instagram, and adjacent networks for the Dubai and international markets.

The role requires strategic thinking, deep analytics, and a proven track record of scaling profitable campaigns with large budgets. You will work closely with marketing and content teams to develop high-converting creatives and campaigns.

Qualifications

• Minimum 5 years hands-on experience in Meta performance advertising in fashion/retail/e-commerce.
• Proven ability to manage substantial monthly ad budgets.
• Expertise with Meta Ads Manager, Business Manager, GA4 and Shopify analytics.

Responsibilities

• Take full ownership of Meta advertising across Facebook and Instagram for two brands.
• Plan, launch, manage and optimise multi-brand campaigns across UAE, GCC and international markets.
• Develop sophisticated audience targeting, retargeting and customer-acquisition strategies.
• Allocate budgets to maximise profitability and ROAS.
• Provide weekly and monthly performance reporting with actionable recommendations.
• Stay ahead of Meta platform changes and advertising best practices.

Skills

Strategic thinking

Analytical mindset

Budget management

English proficiency

Tools

Meta Ads Manager

Business Manager/Business Suite

GA4

Shopify

Conversions API

Catalogue campaigns

Job description

We are an established Dubai-based retail group operating two growing brands: Sand Dollar Dubai , a premium multi-brand fashion and resortwear retailer , and Heart Cottage Lane , a homeware and lifestyle destination.

With multiple retail locations, established e-commerce platforms and ambitious growth plans, we are looking for a highly experienced, results-driven Senior Performance Marketing Manager to take full ownership of our paid digital advertising.

We currently work with an external advertising agency but are looking to bring this expertise in-house as our advertising investment and business continue to grow.

The Role

This is a hands‑on, senior position for someone with extensive experience managing substantial Meta advertising budgets and delivering measurable, profitable results.

You will be responsible for developing, executing, monitoring and continuously optimising our paid advertising campaigns across Facebook and Instagram, targeting both domestic and international markets.

We are not looking for someone who simply boosts posts or follows standard advertising templates. We want a strategic thinker who understands customer behaviour, knows how to scale campaigns profitably and can identify opportunities to improve performance.

Key Responsibilities

Meta Advertising & Campaign Management

• Take full ownership of Meta advertising across Facebook and Instagram.
• Demonstrate expert knowledge of Meta Ads Manager, Business Manager/Business Suite, Events Manager and Commerce Manager.
• Plan, launch, manage and optimise campaigns across multiple brands and markets.
• Develop sophisticated audience targeting, retargeting, prospecting and customer acquisition strategies.
• Manage regional campaigns across the UAE, GCC and international markets.
• Allocate budgets strategically to maximise profitability and return on advertising spend.
• Recommend and test different campaign objectives, structures, placements and advertising formats.
• Manage Meta Pixel, Conversions API, catalogue advertising and product feeds.
• Stay ahead of Meta algorithm changes, platform developments and advertising best practices.

Analytics, Reporting & Performance

• Demonstrate advanced practical knowledge of Google Analytics 4 (GA4), including e-commerce tracking, attribution and conversion analysis.
• Analyse Meta Ads Manager, GA4 and Shopify data to understand advertising performance.
• Track ROAS, cost per acquisition, customer acquisition cost, conversion rates and overall campaign profitability.
• Identify underperforming campaigns and take proactive steps to improve results.
• Provide clear weekly and monthly reports with actionable recommendations.
• Understand attribution differences between Meta, Google Analytics and Shopify.
• Identify opportunities to increase customer lifetime value and maximise return from advertising investment.

Strategy & Business Growth

• Recommend the most effective campaign types for product launches, new collections, seasonal promotions, clearance campaigns and customer acquisition.
• Build effective advertising funnels covering new customer acquisition, retargeting and repeat purchases.
• Recommend market expansion opportunities based on campaign data and performance.
• Work closely with our marketing and content teams to develop high-converting advertising creatives.
• Conduct structured A/B testing of creatives, audiences, messaging and landing pages.
• Advise management on advertising budgets, opportunities and growth strategies.
• Continuously identify new methods of improving online revenue and advertising efficiency.
• Minimum 5 years of hands‑on experience in Meta performance advertising, ideally within fashion, retail or e-commerce.
• Proven experience independently managing substantial monthly advertising budgets.
• Expert-level proficiency in Meta Ads Manager and Meta Business Manager.
• Advanced working knowledge of Google Analytics 4.
• Strong understanding of Shopify e-commerce tracking, conversion funnels and attribution.
• Demonstrable success managing profitable regional and international campaigns.
• Strong analytical skills and the ability to interpret data to make commercial decisions.
• Experience with dynamic product ads, catalogue campaigns, retargeting and audience segmentation.
• Confidence presenting performance results, strategies and recommendations directly to business owners.
• Ability to work independently and take full accountability for results.
• Excellent written and spoken English.

What We're Looking For

We want someone who is genuinely passionate about performance marketing and understands that successful advertising is measured by profitable sales, not simply clicks, impressions or engagement.

You must be proactive, analytical, commercially minded and confident enough to challenge existing strategies and recommend better approaches.

This is not a social media content creation or community management position. It is a specialist, performance-focused advertising role.

What We Offer

• Full-time, in-house position based in Dubai.
• Opportunity to manage advertising for two established retail brands.
• Direct involvement in strategic business and marketing decisions.
• Significant scope to develop, test and scale campaigns.
• Competitive salary commensurate with experience and proven results.