Senior Mobile Business Manager

Kaspersky; Dubai; Presencial; AED 350.000 - 600.000; Jornada completa

Descripción de la vacante

Kaspersky Limited is seeking an experienced Mobile Business Manager to drive the commercial growth of our mobile ecosystem. You will develop strategic partnerships and expand mobile distribution and acquisition opportunities to strengthen ROI and user growth.

Responsibilities include managing multi-channel campaigns, integrating with MMPs like AppsFlyer, Adjust, and Branch, and negotiating with OEMs, app stores, and networks. A strong network in mobile advertising and budgeting is essential.

Formación

• Experience in developing strategic business relationships and leading commercial negotiations.
• Hands-on experience developing partnerships and formalizing agreements.
• Proven ability to develop, allocate, and oversee marketing budgets.
• Experience overseeing large-scale mobile growth initiatives and multi-channel execution.
• Strong network among traffic providers, OEM partners, and agencies.

Responsabilidades

• Oversee and enhance mobile app traffic performance across user acquisition channels.
• Explore new traffic opportunities and expand successful channels for growth and efficiency.
• Coordinate planning, implementation, and performance tracking of mobile marketing campaigns.

Conocimientos

Partnership development

Negotiations

Budget management

Project management

Strategic growth

Educación

Master's degree in Marketing, E-commerce, Computer Science, Web Science, or another relevant discipline

Herramientas

AppsFlyer

Adjust

Branch

Descripción del empleo

We are seeking an experienced Mobile Business Manager to support the commercial growth of our mobile ecosystem, develop strategic business partnerships, and contribute to the expansion of mobile distribution and acquisition opportunities.

Responsibilities

• Oversee and enhance mobile application traffic performance through a variety of user acquisition channels.
• Explore new traffic opportunities, implement additional acquisition sources, and expand successful channels to support user growth and acquisition efficiency.
• Coordinate the planning, implementation, and performance tracking of mobile marketing campaigns, including the preparation and timely delivery of creative materials and campaign requirements.
• Oversee mobile app integrations with Mobile Measurement Partners (MMPs), including platforms such as AppsFlyer, Adjust, Branch, and comparable solutions.
• Develop and sustain productive business relationships with device manufacturers (OEMs), App Stores, advertising networks, and major traffic partners.
• Conduct commercial discussions and negotiations, managing the partnership development process from initial contact to finalized agreements.
• Collaborate with product teams to define and prioritize business needs aimed at strengthening acquisition results and supporting user growth.
• Contribute to market research, competitor assessments, and the identification and evaluation of potential business opportunities.
• Evaluate campaign results and performance data, translating insights into practical recommendations to enhance ROI and user acquisition metrics.
• Oversee marketing expenditure and distribute advertising budgets effectively across different acquisition channels.

Requirements

• Master's degree in Marketing, E-commerce, Computer Science, Web Science, or another relevant discipline.
• Over five years of experience in mobile business development, strategic partnerships, or digital growth, including exposure to mobile user acquisition and performance marketing.
• Proven experience overseeing large-scale mobile growth initiatives, including advertising investments of $500K per month and coordination of activities across multiple distribution channels.
• Solid understanding of the mobile advertising industry, supported by an extensive professional network among leading traffic providers, OEM partners, and creative agencies.
• At least two years of hands-on experience in developing strategic business relationships, leading commercial negotiations, and formalizing partnership agreements.
• Proven ability to develop, allocate, and oversee marketing budgets.
• Strong organizational skills with the capacity to handle multiple responsibilities and priorities simultaneously.
• Project management capabilities, including effective coordination and delivery of initiatives.

Recruitment Process

• HR Interview
• Interview with the Hiring Manager
• Practical Task
• Final interview