Senior Mobile Business Manager

Kaspersky; Dubai; On-site; AED 661,000 - 955,000; Full time

Job summary

Kaspersky in Dubai seeks an experienced Mobile Business Manager to drive the commercial growth of our mobile ecosystem, develop strategic partnerships, and expand mobile distribution and user acquisition.

You will oversee traffic performance across UA channels, manage budgets, coordinate campaigns and MMP integrations (AppsFlyer, Adjust, Branch), and negotiate with OEMs, stores, and networks to boost ROI.

Qualifications

• Master's degree in Marketing, E-commerce, CS or a related discipline.
• 5+ years in mobile business development, partnerships, or digital growth.
• Proven experience leading large-scale mobile growth initiatives with ad spends
• Strong network among traffic providers, OEM partners, and agencies.

Responsibilities

• Oversee mobile traffic performance through multiple user acquisition channels.
• Explore new traffic opportunities and expand acquisition sources.
• Plan, implement and track mobile marketing campaigns and deliver creative requirements.
• Oversee MMP integrations (AppsFlyer, Adjust, Branch) and related platforms.
• Develop relationships with OEMs, App Stores, networks, and major traffic partners.
• Lead commercial discussions and negotiate partnerships from contact to agreements.
• Collaborate with product teams to align growth needs and acquisition goals.
• Support market research, competitor assessments, and opportunity identification.
• Evaluate campaign results and translate insights into ROI improvements.
• Oversee marketing budgets and allocate ad spend across channels.

Skills

Mobile growth

Performance marketing

Partnerships

Campaign management

Budget management

Negotiations

Market research

ROI analysis

Education

Master's degree in Marketing / E-commerce / CS

Tools

AppsFlyer

Adjust

Branch

Job description

We are seeking an experienced Mobile Business Manager to support the commercial growth of our mobile ecosystem, develop strategic business partnerships, and contribute to the expansion of mobile distribution and acquisition opportunities.

Responsibilities

• Oversee and enhance mobile application traffic performance through a variety of user acquisition channels.
• Explore new traffic opportunities, implement additional acquisition sources, and expand successful channels to support user growth and acquisition efficiency.
• Coordinate the planning, implementation, and performance tracking of mobile marketing campaigns, including the preparation and timely delivery of creative materials and campaign requirements.
• Oversee mobile app integrations with Mobile Measurement Partners (MMPs), including platforms such as AppsFlyer, Adjust, Branch, and comparable solutions.
• Develop and sustain productive business relationships with device manufacturers (OEMs), App Stores, advertising networks, and major traffic partners.
• Conduct commercial discussions and negotiations, managing the partnership development process from initial contact to finalized agreements.
• Collaborate with product teams to define and prioritize business needs aimed at strengthening acquisition results and supporting user growth.
• Contribute to market research, competitor assessments, and the identification and evaluation of potential business opportunities.
• Evaluate campaign results and performance data, translating insights into practical recommendations to enhance ROI and user acquisition metrics.
• Oversee marketing expenditure and distribute advertising budgets effectively across different acquisition channels.

Requirements

• Master's degree in Marketing, E-commerce, Computer Science, Web Science, or another relevant discipline.
• Over five years of experience in mobile business development, strategic partnerships, or digital growth, including exposure to mobile user acquisition and performance marketing.
• Proven experience overseeing large-scale mobile growth initiatives, including advertising investments of $500K per month and coordination of activities across multiple distribution channels.
• Solid understanding of the mobile advertising industry, supported by an extensive professional network among leading traffic providers, OEM partners, and creative agencies.
• At least two years of hands‑on experience in developing strategic business relationships, leading commercial negotiations, and formalizing partnership agreements.
• Proven ability to develop, allocate, and oversee marketing budgets.
• Strong organizational skills with the capacity to handle multiple responsibilities and priorities simultaneously.
• Project management capabilities, including effective coordination and delivery of initiatives.