Product Marketing Manager

Visa; Dubai; Hybrid; AED 260,000 - 380,000; Full time

Job summary

Visa seeks a Product Marketing Manager with a strong B2C mindset to lead the go-to-market strategy and execution for our apps. You will drive awareness, adoption and growth across a full-funnel marketing approach, working cross-functionally with Product, Growth, Creative and Data teams to ensure compelling marketing across every customer touchpoint.

This hybrid role is ideal for someone who is digitally native, data-informed and experienced in paid social, content marketing, lifecycle

Qualifications

• 6+ years in B2C product or growth marketing
• 4+ years with advanced degree (MBA/JD/MD)
• Experience launching and scaling mobile apps
• Strong knowledge of full-funnel marketing strategies
• Data-driven with test-and-learn mindset
• Excellent collaboration with tech and creative teams

Responsibilities

• Own the go-to-market plan for our B2C app launch, from positioning to campaign execution and performance analysis.
• Develop full-funnel marketing strategies from awareness to retention across paid, owned and earned channels.
• Collaborate with Product and UX to shape feature positioning onboarding and in-app engagement.
• Lead paid media campaigns (paid social and display) with internal teams or agencies to optimize performance.
• Build and manage a content marketing strategy for in-app communications.
• Use customer insights and analytics to refine audience targeting messaging and channel mix.
• Brief and partner with creative teams to develop campaign assets that resonate with target users.
• Track KPIs for acquisition, conversion, and retention; drive improvements through testing.

Skills

B2C marketing

Paid social

Content marketing

Lifecycle campaigns

Data-driven

Cross-functional

Analytics

Education

Bachelor's degree

MBA

Job description

We are seeking a Product Marketing Manager with a strong B2C mindset to lead the go-to-market strategy and execution for our apps. You will be responsible for building awareness driving adoption and accelerating growthleveraging a full-funnel marketing approach. Youll work cross-functionally with Product Growth Creative and Data teams to ensure consistent compelling and high-impact marketing across every customer touchpoint.

This role is ideal for someone who is digitally native data-informed and highly experienced in B2C marketing tactics such as paid social content marketing lifecycle communications and performance campaigns.
Key responsibilities:

• Own the go-to-market plan for our B2C app launch from positioning and messaging to campaign execution and performance analysis
  
• Develop and manage full-funnel marketing strategiesfrom awareness to retentionacross paid owned and earned channels
  
• Collaborate closely with Product and UX teams to influence feature positioning onboarding experience and in-app engagement strategies
  
• Lead paid media campaigns (especially paid social and display) working with internal teams or agency partners to optimize performance
  
• Build and manage an ongoing content marketing strategy in-app communications
• Use customer insights and analytics to continuously refine audience targeting creative messaging and channel mix
  
• Partner with creative teams to brief develop and iterate on campaign assets that resonate with target users
  
• Track and report KPIs related to acquisition conversion and retention and drive continuous improvement through testing and iteration

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications
5 or more years of relevant work experience with a Bachelors Degree or at least 2 years of work experience with an Advanced degree (e.g. Masters MBA JD MD) or 0 years of work experience with a PhD
Preferred Qualifications

• 6 or more years of work experience with a Bachelors Degree or 4 or more years of relevant experience with an Advanced Degree (e.g. Masters MBA JD MD) or up to 3 years of relevant experience with a PhD

• 7 years of experience in B2C product or growth marketing ideally within a startup consumer app or digital-first environment

• Demonstrated success in launching and scaling mobile apps or digital consumer product

• Strong knowledge of full-funnel marketing strategies and the ability to connect brand messaging with performance goals
  
• Practical experience in paid social content marketing CRM or lifecycle campaigns and SEO
  
• Solid understanding of digital channels mobile user behavior and user acquisition best practices
  
• Data-driven approach with strong analytical skills and a test-and-learn mindset
  
• Excellent collaboration skills and ability to work effectively with both technical and creative stakeholders
  
• Preferred: Experience in consumer fintech or other fast-paced B2C sectors

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work

No

Employment Type

Full-time