Marketing Associate

XAD Technologies; Dubai; On-site; AED 80,000 - 110,000; Full time

Job summary

XAD Technologies is seeking a detail-oriented Marketing Associate in Dubai to support the execution and tracking of marketing campaigns, product initiatives, and cross-functional coordination with stakeholders. You will ensure smooth delivery, accurate performance tracking, and alignment with brand objectives.

You will coordinate with the Commercial/Product Director, Growth team, Product leads, and Brand/Social agencies to achieve impactful marketing outcomes and daily reporting to leadership.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, Communications, or related field.
• Experience: 24 years in marketing, campaign management, or related role; fintech/financial services preferred.
• Strong project management and coordination abilities.
• Proven experience in campaign execution and performance tracking.
• Familiarity with digital marketing tools, push/SMS platforms, and reporting dashboards.
• Basic understanding of app content management and Firebase analytics.
• Strong communication and stakeholder management skills.
• Proficiency in MS Excel.
• Ability to learn quickly and deliver results under tight timelines.
• Think strategically (Level 2/5).
• Nurture, Inspire, and Motivate (Level 2/5).

Responsibilities

• Campaign Execution & Tracking: Manage and monitor campaigns such as Gold Coin, including winner records, procurement, deliveries, and promotions.
• Support Cashback/Coupon campaigns, including tracking and measuring performance.
• Execute and monitor daily exchange rate SMS and push notifications.
• Coordinate and track app Firebase events to ensure accurate reporting.
• Brand & Social Media Coordination: Support in raising PRs/POs.
• Track brand deliverables to ensure timely execution.
• Assist with social media management and coordination with agencies.
• Administrative Support: Handle administrative tasks within the marketing team.
• Provide reporting and campaign updates to the Director of Commercial, Growth Lead, and Product Lead daily.
• Liaise with internal and external stakeholders to support PRs/POs, social media, and brand deliverables.
• Decision-Making Authority: Execute and track marketing campaigns and coordinate with stakeholders; escalate to Growth Lead when necessary.

Skills

Project management

Coordination

Campaign execution

Performance tracking

Digital marketing tools

Push/SMS platforms

Reporting dashboards

App content management

Firebase analytics

Stakeholder management

MS Excel

Learning agility

Strategic thinking

Leadership motivation

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

Firebase analytics

Job description

We are seeking a detail-oriented and proactive Marketing Associate to support the execution and tracking of marketing campaigns, product-related initiatives, and cross-functional coordination with internal and external stakeholders. The role ensures the smooth delivery of campaigns, accurate performance tracking, and alignment with brand and product objectives.

This position is integral in coordinating with the Commercial/Product Director, Growth team, Product leads, and Brand/Social agencies to achieve impactful marketing outcomes.

Roles and Responsibilities

Campaign Execution & Tracking

Manage and monitor marketing campaigns such as Gold Coin, including winner records, procurement, deliveries, and promotions.

Support Cashback/Coupon campaigns, including tracking and measuring performance.

Execute and monitor daily exchange rate SMS and push notifications.

• Manage app content updates and translations.
• Coordinate and track app Firebase events to ensure accurate reporting.

Brand & Social Media Coordination

• Support in raising PRs/POs.
• Track brand deliverables to ensure timely execution.
• Assist with social media management and coordination with agencies.

Administrative Support

• Handle administrative tasks within the marketing team.
• Provide reporting and campaign updates to the Director of Commercial, Growth Lead, and Product Lead on a daily basis.
• Liaise with internal and external stakeholders to support PRs/POs, social media, and brand deliverables.

Decision-Making Authority

• Responsible for the execution and tracking of marketing campaigns and coordination with stakeholders.
• Holds limited decision-making authority and escalates to the Growth Lead when necessary.

Requirements / Qualifications

Education: Bachelors degree in Marketing, Business, Communications, or related field.

Experience: 24 years in marketing, campaign management, or related role; experience in fintech/financial services preferred.

Knowledge & Skills:

Strong project management and coordination abilities.

Proven experience in campaign execution and performance tracking.

Familiarity with digital marketing tools, push/SMS platforms, and reporting dashboards.

Basic understanding of app content management and Firebase analytics.

Strong communication and stakeholder management skills.

Proficiency in MS Excel.

Ability to learn quickly and deliver results under tight timelines.

Achieve tangible results (Level 3/5).

Think strategically (Level 2/5).

Nurture, Inspire, and Motivate (Level 2/5).