Senior Meta Ads Specialist (Remote)

Four Leaves Digital; United Arab Emirates; Remote; AED 279,000 - 469,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Mentorship

Job summary

Four Leaves Digital in the UAE is seeking a senior Google Ads Specialist to lead paid search strategy for hospitality clients, bringing deep platform expertise and advanced tracking capabilities. You will own end-to-end measurement, mentor a pod of performance marketers, and communicate actionable results directly to clients and internal teams.

The role is fully remote with opportunities to develop best practices and influence the future of the paid search team through analytics-driven decisions.

Qualifications

• Google Ads certification with proven campaign management expertise.
• 6+ years’ experience in a similar role.
• Advanced proficiency in Google Analytics (GA4) and Google Tag Manager, including server-side tagging/Conversions API experience.
• Demonstrated experience presenting performance directly to clients or senior stakeholders.
• Excellent written and verbal communication skills.
• Experience mentoring junior team members is a plus.
• Experience within hospitality (restaurants, nightlife) is an added bonus.
• Excellent project management abilities.
• High motivation and self-driven work ethic.

Responsibilities

• Develop and execute Google Ads strategies aligned with client objectives
• Identify impactful keywords to boost click-through rates
• Craft compelling ad copy in line with best practices and guidelines
• Optimise bidding strategies to enhance ROI and lower CPC
• Implement tests to drive continuous performance improvements
• Align keywords, ad copies, and landing pages to improve Quality Score
• Collaborate on landing page improvements to boost conversions
• Monitor and analyse campaign data, surfacing actionable insights
• Build effective remarketing strategies
• Own end-to-end conversion tracking architecture — GTM, GA4, server-side tagging/Conversions API, and offline conversion imports
• Lead client calls and reporting conversations directly, translating data into recommendations
• Guide and QA the work of a mid-level Ads specialist
• Generate comprehensive reports on campaign performance and KPIs
• Keep up with industry trends and algorithmic changes

Skills

Google Ads

Campaign management

Client communication

Mentorship

Project management

Hospitality experience

Tools

GA4

Google Tag Manager

Conversions API

Server-side tagging

Job description

We are seeking a senior, highly motivated Google Ads Specialist to lead paid search strategy across our portfolio of hospitality clients. This role requires deep platform expertise, advanced tracking and measurement skills, and the ability to communicate performance clearly to both internal teams and clients directly. It also offers the opportunity to lead and mentor your own pod of performance marketers, playing a key role in developing talent, driving best practices, and shaping the future of our paid search team.

About Four Leaves Digital

We are a boutique digital marketing agency registered in the UAE, serving hospitality clients across the UAE, KSA, UK, France, and Spain. From performance marketing and website development to strategic consulting, we offer tailored solutions that bring tangible value to businesses. Our pride lies in delivering honest, impactful strategies for lasting success.

Responsibilities

• – Campaign Strategy: Develop and execute Google Ads strategies aligned with client objectives
• – Keyword Research: Identify impactful keywords to boost click-through rates
• – Ad Creation: Craft compelling ad copy in line with best practices and guidelines
• – Bid Management: Optimise bidding strategies to enhance ROI and lower CPC
• – A/B Testing: Implement tests to drive continuous performance improvements
• – Quality Score Enhancement: Align keywords, ad copies, and landing pages
• – Landing Page Optimisation: Collaborate on user-friendly landing pages to boost conversions
• – Insightful Analytics: Monitor and analyse campaign data, surfacing actionable insights
• – Remarketing: Build effective retargeting strategies
• – Advanced Tracking & Measurement: Own end-to-end conversion tracking architecture — GTM, GA4, server-side tagging/Conversions API, and offline conversion imports — including auditing existing setups for accuracy
• – Client Communication: Lead client calls and reporting conversations directly, translating data into clear, commercial recommendations
• – Mentorship: Guide and QA the work of a mid-level Ads specialist
• – Reporting and KPIs: Generate comprehensive reports on campaign performance and key metrics
• – Stay Current: Keep up with industry trends and algorithmic changes

Qualifications

• – Google Ads certification with proven campaign management expertise
• – Minimum 6 years’ experience in a similar role
• – Advanced proficiency in Google Analytics (GA4) and Google Tag Manager, including server-side tagging/Conversions API experience
• – Demonstrated experience presenting performance directly to clients or senior stakeholders
• – Excellent written and verbal communication skills
• – Experience managing or mentoring junior team members is a plus
• – Experience within hospitality (restaurants, nightlife) is an added bonus
• – Excellent project management abilities
• – High motivation and self-driven work ethic

What We Offer

• – Fully remote and flexible working environment
• – Focus on long-term client relationships and high-quality execution
• – Supportive team that values learning, responsibility and growth