Senior Google Ads Lead - Remote, Mentorship & Strategy

Four Leaves Digital; United Arab Emirates; Remote; AED 279,000 - 469,000; Full time

Benefits offered by this job

Fully remote

Flexible hours

Mentorship

Job summary

Four Leaves Digital in the UAE is seeking a senior Google Ads Specialist to lead paid search strategy for hospitality clients, bringing deep platform expertise and advanced tracking capabilities. You will own end-to-end measurement, mentor a pod of performance marketers, and communicate actionable results directly to clients and internal teams.

The role is fully remote with opportunities to develop best practices and influence the future of the paid search team through analytics-driven decisions.

Qualifications

• Google Ads certification with proven campaign management expertise.
• 6+ years’ experience in a similar role.
• Advanced proficiency in Google Analytics (GA4) and Google Tag Manager, including server-side tagging/Conversions API experience.
• Demonstrated experience presenting performance directly to clients or senior stakeholders.
• Excellent written and verbal communication skills.
• Experience mentoring junior team members is a plus.
• Experience within hospitality (restaurants, nightlife) is an added bonus.
• Excellent project management abilities.
• High motivation and self-driven work ethic.

Responsibilities

• Develop and execute Google Ads strategies aligned with client objectives
• Identify impactful keywords to boost click-through rates
• Craft compelling ad copy in line with best practices and guidelines
• Optimise bidding strategies to enhance ROI and lower CPC
• Implement tests to drive continuous performance improvements
• Align keywords, ad copies, and landing pages to improve Quality Score
• Collaborate on landing page improvements to boost conversions
• Monitor and analyse campaign data, surfacing actionable insights
• Build effective remarketing strategies
• Own end-to-end conversion tracking architecture — GTM, GA4, server-side tagging/Conversions API, and offline conversion imports
• Lead client calls and reporting conversations directly, translating data into recommendations
• Guide and QA the work of a mid-level Ads specialist
• Generate comprehensive reports on campaign performance and KPIs
• Keep up with industry trends and algorithmic changes

Skills

Google Ads

Campaign management

Client communication

Mentorship

Project management

Hospitality experience

Tools

GA4

Google Tag Manager

Conversions API

Server-side tagging

Job description

Four Leaves Digital in the UAE is seeking a senior Google Ads Specialist to lead paid search strategy for hospitality clients, bringing deep platform expertise and advanced tracking capabilities. You will own end-to-end measurement, mentor a pod of performance marketers, and communicate actionable results directly to clients and internal teams.

The role is fully remote with opportunities to develop best practices and influence the future of the paid search team through analytics-driven decisions.