Senior Marketing Studies Specialist

Dubai Municipality; Dubai; On-site; AED 320,000 - 520,000; Full time

Job summary

Dubai Municipality is seeking an experienced marketing professional to lead the formulation of strategies and research across the Emirate of Dubai. The role emphasizes preparing marketing and media plans aligned with the department's goals, identifying beneficiaries and community needs, and coordinating with operations to implement programs and initiatives.

Responsibilities include identifying priorities for community initiatives (People of Determination, seniors, etc.), conducting marketing

Qualifications

• Bachelor's degree required in Administrative Sciences or Marketing.
• Experience in planning and executing marketing strategies.
• Strong analytical skills for market and audience analysis.

Responsibilities

• Prepare marketing and media strategies in line with department objectives and market needs.
• Prepare marketing studies and research regarding beneficiaries and service requirements.
• Identify priorities for community initiatives and volunteer activities (People of Determination, seniors, etc.).
• Prepare an annual media plan aligned with strategic plan, government directions, and digital media trends.
• Ensure marketing requirements fit defined strategies through market/audience analysis.
• Coordinate with operations to implement plans per established strategies.

Skills

Marketing strategy

Market research

Media planning

Education

Bachelor's Degree in Administrative Sciences, Marketing

Job description

• Prepare marketing and media strategies in line with the department’s objectives and market needs.
• Prepare marketing studies and research related to identifying and classifying beneficiaries, and understanding the needs and requirements associated with the services provided by the department within the Emirate of Dubai.
• Identify priorities for community initiatives and volunteer activities in accordance with community needs and expectations (People of Determination, senior citizens, etc.) and the nature of the department’s work.
• Prepare an annual media plan that supports the services and initiatives of organizational units in alignment with the department’s strategic plan, government directions, and digital media trends.
• Ensure the suitability of marketing requirements to the defined strategies through accurate analysis of the market and target audience.
• Coordinate with the operational sections to ensure the implementation of marketing and media plans in accordance with the established strategies.
• Qualification: Bachelor's Degree
• Major: Administrative Sciences, Marketing
• Experience: 10 Years and Above