Senior Marketing Strategy & Insights Lead

Dubai Municipality

Dubai

On-site

AED 320,000 - 520,000

Full time

3 days ago

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Job summary

Dubai Municipality is seeking an experienced marketing professional to lead the formulation of strategies and research across the Emirate of Dubai. The role emphasizes preparing marketing and media plans aligned with the department's goals, identifying beneficiaries and community needs, and coordinating with operations to implement programs and initiatives.

Responsibilities include identifying priorities for community initiatives (People of Determination, seniors, etc.), conducting marketing

Qualifications

Bachelor's degree required in Administrative Sciences or Marketing.
Experience in planning and executing marketing strategies.
Strong analytical skills for market and audience analysis.

Responsibilities

Prepare marketing and media strategies in line with department objectives and market needs.
Prepare marketing studies and research regarding beneficiaries and service requirements.
Identify priorities for community initiatives and volunteer activities (People of Determination, seniors, etc.).
Prepare an annual media plan aligned with strategic plan, government directions, and digital media trends.
Ensure marketing requirements fit defined strategies through market/audience analysis.
Coordinate with operations to implement plans per established strategies.