Marketing Specialist

Caliberly; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

Caliberly is seeking a Marketing Specialist in Dubai to plan and execute integrated digital marketing campaigns. You will manage advertising campaigns and analyze performance metrics to optimize strategies. The ideal candidate has over 6 years of relevant experience and a bachelor's degree in Marketing or Business.

Familiarity with tools such as Google Ads, Hootsuite, and Sprout Social is essential for success in this role. Competitive salary and benefits package offered.

Qualifications

• 6+ years of experience in digital marketing or campaign management.
• Proven track record of managing successful campaigns with measurable outcomes.
• Hands-on experience with marketing tools including Google Ads and Meta Business Suite.

Responsibilities

• Plan and execute integrated digital marketing campaigns.
• Manage and optimize paid advertising campaigns.
• Track, measure, and report campaign KPIs.

Skills

Digital marketing

Campaign management

Analytical skills

Google Ads

Meta Business Suite

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Hootsuite

Sprout Social

Job description

Overview

Job Title: Marketing Specialist
Location: Dubai – UAE

Industry: Holding company

Responsibilities

• Plan and execute integrated digital marketing campaigns across social media, search engines, email, and display channels
• Manage and optimize paid advertising campaigns using platforms such as Google Ads and Meta Business Suite
• Schedule, monitor, and analyze social media performance using Hootsuite and Sprout Social
• Track, measure, and report campaign KPIs including CTR, CPC, CPA, ROI, and conversion rates
• Conduct A/B testing to optimize ad creatives, targeting, and messaging
• Generate detailed performance reports and dashboards to communicate campaign effectiveness to stakeholders
• Collaborate with content, design, and sales teams to align marketing strategies
• Manage marketing budgets and ensure cost-effective campaign execution
• Stay updated with digital marketing trends, tools, and best practices

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 6+ years of experience in digital marketing or campaign management
• Proven track record of managing successful campaigns with measurable outcomes
• Hands-on experience with marketing tools including Google Ads, Meta Business Suite, Hootsuite, and Sprout Social
• Strong analytical skills with experience in data-driven decision-making

Preferred Qualifications

• Certifications in Google Ads or social media marketing
• Experience with SEO/SEM and marketing automation tools
• Familiarity with CRM platforms and email marketing tools