Senior Marketing Manager — Growth & Brand

Delicut; Dubai; On-site; AED 250,000 - 420,000; Full time

Benefits offered by this job

Competitive compensation

Job summary

Delicut is seeking a commercially sharp marketing leader with a growth hacker mindset to drive awareness, customer acquisition and relationship value in the UAE market. You will build new growth channels beyond paid ads, optimize conversion and messaging, and lead a growth team to scale brand demand and online purchases.

You’ll work closely with founders and the head of growth, leveraging local relationships to open collaborations and accelerate online purchases.

Qualifications

• 7+ years of professional marketing or growth experience.
• Strong experience growing an online-first consumer business (website/app as primary purchase channel).
• UAE marketing experience and established local network across brands, creators and communities.
• Experience in subscription/membership or repeat-purchase businesses is strongly preferred.
• Ability to use customer data and experiments to improve conversion, retention, LTV or AOV.
• Strong customer insight, positioning and persuasive communication skills.
• Experience owning budgets and commercial targets.
• Proven ability to manage and develop a marketing or growth team.
• Resourcefulness and original thinking with ownership mindset.
• Honesty, sound judgment and respect for colleagues.
• Current residence in the UAE.

Responsibilities

• Build new growth channels beyond paid advertising using organic content, creators, referrals, partnerships and communities.
• Improve online conversion through messaging, offers, landing pages and the purchase journey.
• Develop a strong brand that drives recognition, trust and customer demand.
• Lead and coach the growth team, set priorities, deadlines and measurable outcomes.

Skills

Marketing leadership

Growth marketing

Online-first business

UAE market experience

Data-driven experimentation

Budget & targets

Team management

Persuasive communication

Honesty & judgment

Residence in UAE

Job description

At Delicut, we help people eat better, every day. We bring together great food, personalised nutrition and thoughtful technology to make eating well easier and giving our customers one less thing to think about.

You’ll work closely with the founders and the head of growth to grow awareness, acquire customers and increase the value of every customer relationship.

Over the next year, we want awareness, word of mouth, partnerships and organic discovery to drive a larger share of acquisition which requires the ability to discover and execute new channels of acquisition.

We’re looking for a commercially sharp marketing leader with a growth hacker mindset: someone who spots patterns, questions assumptions and combines creative thinking with data to find smarter ways to grow.

What you’ll own

Build new growth channels beyond paid advertising

Build repeatable ways for customers to discover, trust and choose Delicut. Develop opportunities through organic content, creators, referrals, partnerships, communities and out of the box initiatives. Use your UAE market knowledge and local relationships to open doors, build collaborations and drive online purchases.

Online conversion and persuasive communication

Understand what makes someone buy and what holds them back. Turn product strengths into benefits customers care about. Improve messaging, offers, landing pages and the website and app purchase journey, giving people clear, credible reasons to choose Delicut.

Brand awareness and customer demand

Build a recognisable brand that people remember, seek out and recommend. Develop ideas and campaigns that earn attention from the right audiences and connect that attention to business results.

Team leadership and execution

Set clear priorities, coach team members and hold a high standard for work that reaches customers. Turn ideas into accountable owners, deadlines and measurable outcomes. Help the team become more capable, confident and independent.

Who we’re looking for

You understand the fundamentals of marketing: find the right people, understand what matters to them, reach them in the right places and make a convincing case.

You see marketing beyond paid ads, challenge the usual playbook and find inventive ways to grow. You’re brilliant at consumer psychology. You spot opportunities across acquisition and retention—and turn insights into action.

You bring:

• 7+ years of professional marketing or growth experience , with measurable results and a clear explanation of your personal contribution.
• Strong experience growing an online-first consumer business , where the website or app is the primary purchase channel.
• UAE marketing experience and an established local network across relevant brands, creators, businesses and communities. You can turn relationships into partnerships, referrals and customer acquisition opportunities.
• Experience in subscription business, memberships or repeat-purchase businesses is strongly preferred.
• The ability to use customer data and experiments to improve conversion, retention, LTV or AOV.
• Strong customer insight, positioning and persuasive communication skills.
• Experience owning budgets and commercial targets.
• Proven ability to manage and develop a marketing or growth team.
• Resourcefulness, original thinking and the ability to deliver with a high degree of ownership.
• Honesty, sound judgment and respect for the people you work with.
• Current residence in the UAE.

What success looks like

• A larger share of acquisition coming through awareness, organic discovery, referrals and partnerships.
• Higher LTV and AOV with healthy margins.
• A consistent process for finding, testing and scaling growth opportunities.
• A stronger team with clear ownership and high standards of execution.

Why Delicut?

You’ll work closely with the founders, head of growth and existing marketing team to help shape the business and have meaningful ownership over our next stage of growth.

There is room for original thinking, bold ideas and people who can turn both into results.

• Competitive compensation with performance incentives linked to agreed commercial outcomes.

We’re interested in how you think—and what you’ve made happen.

Delicut. Eat better, every day.