Associate Director - Growth & Marketing

Urban Company (UC); Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Urban Company (UC) Marketing in Dubai is at the intersection of business, technology, engineering, design, data and the user to unlock consumer insights that power UC's growth. This role focuses on high-impact projects aimed at scaling order growth, profitability, and new revenue streams through data-driven strategies.

You will drive initiatives to unlock the next 1M users in the UAE, develop relevant offerings across diverse customer segments, and harness content and data science to create a

Job description

About the role

At UC Marketing you’ll be operating at the intersection of business technology engineering design data and the user to unlock the consumer insights to power UCs growth. Apart from the 6Ps of growth some of the challenges that the team is working on Unlocking the next 1M users How do we become relevant for the next 1 million users in UAE Will our current value propositions of predictability and convenience suffice will the current offering suffice or do we need something radically different How do we create offerings that are relevant across ethnicities and nationalities Improving Usership How do we go from being an occasional service in many categories to the go-to partner for all consumers for all their service requirements Data science to unlock smart growth Can we leverage our storefront to improve usership as well as get higher value per user by leveraging data and deploying levers like differential pricing based on location or past history Unlocking new services models Innovations Where does the next large opportunity lie How do we identify and action opportunities like going deep into a new service category or cracking a new model like hyperlocal partnering with large townships How do we identify the next big innovation like a Roll‑on Wax equivalent Attaining Undisputed Market leadership in UAE Content as a means to drive business Can we get to a situation in 1-2 years where our content across social media and YouTube becomes strong enough to start driving top of the funnel traffic without having to spend money wastefully These are all high-impact projects with direct accountability for top-level company metrics including Growth of orders E g through unlocking the next 1M users Experience E g through innovation new category identification Profitability CM E g usership data science unlocks New Revenue Streams E g through Content as a business We re looking for extremely strong first-principles problem solvers who have a maker builder within them and want to bring to life consumer insights to revolutionize the service industry

What can you expect

A great work environment with massive ownership and growth opportunities Work closely with the founding and the leadership team on key projects Execute highly scalable applications amp implement best Latest tools and technology to get things done provided by the company Health insurance benefits for our employees and their family Growth opportunities within UC via our robust internal mobility program Competitive salary with bi-annual performance reviews