Marketing Executive, Value & Promotions

Deliveroo; Dubai; Hybrid; AED 150,000 - 230,000; Full time

Job summary

Deliveroo in Dubai is seeking a Marketing Executive, Value & Promotions to join our Marketing Team on a hybrid basis. You will own day-to-day delivery and performance of promotional campaigns, working cross-functionally to ensure offers are targeted, timely, and commercially sound.

You’ll partner with Commercial, Marketing, Finance, Tech, Data Science, and Global teams to translate the promotional calendar into customer-centric campaigns that drive ROI while delivering genuine value across the

Qualifications

• 2-4 years in Growth Marketing, CRM, Campaign Management, Marketing, Commercial Strategy, or Promotions.
• Experience owning customer incentive strategies and promotional campaigns with measurable outcomes.
• Bachelor’s degree in Marketing, Business, Economics, Analytics, or related field.
• Strong analytical skills with Excel/Sheets and BI tools; comfortable interpreting data.
• Experience running A/B tests and translating results into recommendations.

Responsibilities

• Own day-to-day execution of the Middle East promotional calendar across lifecycle stages.
• Contribute to promo strategy focusing on value propositions and ROI for Deliveroo and partners.
• Build and deploy in-app and lifecycle campaigns with CRM and Tech teams.
• Set up promotions end-to-end including eligibility, caps, dates, and copy.
• Translate data into promo mechanics that are genuinely relevant, not just discounted.
• Track campaign budgets and report ROI or margin impact against plan.
• Provide weekly performance updates and post-campaign analysis.
• Design and run local test-and-learn experiments and share results.
• Monitor competitor trends to keep offers sharp and competitive.
• Advocate for the consumer voice and ensure promotions offer real value.

Skills

Growth Marketing

CRM

Campaign Management

Marketing

Commercial Strategy

Promotions

Analytical Rigor

Education

Bachelor's degree in Marketing or related field

Tools

Excel

Google Sheets

Looker

Job description

Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drives everything we do.

We're looking for a Marketing Executive, Value & Promotions to join our Marketing Team based in Dubai. This is a hybrid role.

Role Overview

As Marketing Executive, Value & Promotions, you will report to the Senior Marketing Manager, Value & Promotions for the Middle East. You will own the day-to-day delivery and performance of our promotional and incentive campaigns, working cross-functionally to ensure every offer is targeted, well-timed, and commercially sound.

Incentives sit at the centre of how customers experience value on the platform - they influence whether someone tries the app, comes back, or drifts away. This role owns that layer day-to-day: turning the promotional calendar into targeted campaigns across the customer lifecycle, and making sure every campaign earns its budget.

What You'll Be Doing:

You’ll be joining the Middle East Marketing team. You will work cross-functionally with Commercial, Marketing, Finance, Tech, Data Science, and Global/Central teams to build promotional plans that improve customer experience and drive operational excellence.

Here’s What Your Day-to-day Might Look Like:

• Promotional Calendar Execution: Own the day-to-day execution of the Middle East promotional calendar, translating the quarterly plan into targeted campaigns across the customer lifecycle: acquisition, activation, retention, and win-back.
• Promo Strategy Development: Contribute to the development of strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners.
• CRM & Lifecycle Campaigns: Work with CRM and Tech to build and deploy in-app and lifecycle campaigns, ensuring offers reach the right customer segment at the right moment.
• Campaign Set-up & Accuracy: Own the set-up of promotions end-to-end - eligibility, caps, dates, and copy - so every offer goes live as briefed and on time.
• Customer-centric Programmes: Work with Data Science to translate customer and performance data into promo mechanics that are genuinely relevant, not just discounted.
• Budget Tracking: Own campaign-level budget tracking and reporting, flagging when a promotion’s ROI or margin impact is off plan.
• Performance Optimization: Own weekly reporting on in-flight campaign performance and post-campaign analysis, identifying what worked, what didn’t, and what’s worth testing next.
• Test & Learn Agenda: Design and run local test-and-learn experiments, feeding results back into the broader promotional strategy.
• Competition Monitoring: Keep on top of competitor trends and market activity to keep our offers sharp and well-positioned.
• Customer Advocacy: Champion the consumer voice, ensuring every promotion offers genuine value rather than just a lower price.

What You’ll Need to Thrive:

• Experience: 2-4 years of experience in Growth Marketing, CRM, Campaign Management, Marketing, Commercial Strategy, or Promotions within a high-growth technology, marketplace, e-commerce, or consumer platform.
• Commercial Acumen: Experience owning or supporting customer incentive strategies and promotional campaigns that drive measurable business outcomes, with working knowledge of core commercial metrics (CAC, LTV, GMV, margin impact) and how promotional decisions move them.
• Educational Background: Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related discipline.
• Analytical Rigor: Strong analytical skills - proficient in Excel, Google Sheets, and BI tools like Looker, and comfortable interpreting data to shape campaign decisions.
• Technical know-how: Experience running or supporting A/B tests and translating results into recommendations.
• Attention to Detail: Organised and accurate, able to run several campaigns at once without letting the details slip.
• Collaboration: Excellent communication and collaboration skills, with the ability to manage multiple cross-functional stakeholders and the confidence to communicate at all levels.
• Execution Focus: A self-starter attitude, with a proven ability to deliver results quickly and efficiently in a fast-paced, matrixed organisation.
• Language Skills: Fluent English; Arabic language skills are an advantage in this market.

Why Join Us?

At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving.

We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to:

Make a visible impact every day

Your work directly improves experiences for customers, partners and riders.

Learn fast in an entrepreneurial environment

Work close to the market with autonomy, pace and real responsibility.

Build a career, not just a role

Stretch yourself, develop new skills and grow as the business evolves.

Deliver together in an inclusive culture

Collaborative, values-driven teams that support how you work best.

We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here.

Our Global Structure

Deliveroo is now part of DoorDash, bringing together teams with even greater reach, scale, and ambition. Depending on your role, you may collaborate with teammates, systems, and leaders across DoorDash and Wolt. Together, we’re unlocking new possibilities as one global team.

Diversity, Equity and Inclusion

At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.

We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.

If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.

If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!