Senior Marketing & Brand Strategy Lead - Higher Education

Confidential Company

Dubai

Sur place

AED 420 000 - 600 000

Plein temps

14 jours+

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Résumé du poste

Confidential Company seeks a senior marketer to lead UNIVERSITY s integrated marketing and communications strategy in alignment with institutional goals. You will provide strategic direction, safeguard reputation, and oversee campaigns across channels to boost visibility and learner recruitment.

The role requires leadership of a multidisciplinary team, budgeting oversight, and a data-driven approach to measure impact and optimize performance.

Qualifications

Bachelor’s degree in marketing, Communications, Business Administration, or related field.
Master’s degree in marketing, Strategic Communications, or MBA (preferred).

Responsabilités

Strategic Planning Leadership: Develop and implement marketing and communication strategies aligned with mission and goals.
Team Leadership Development: Manage and mentor a multidisciplinary marketing and communications team.
Budget Resource Management: Prepare and manage the department’s annual budget and vendor relations.
Brand Institutional Messaging: Ensure brand identity consistency and oversee campaigns and crisis responses.
Digital Transformation Innovation: Drive digital presence and integrate data-driven marketing, SEO/SEM, and automation.
Performance Monitoring Reporting: Define KPIs and deliver insights to senior leadership.