Assistant Marketing Manager

Kings' Education; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

Kings' Education seeks an Assistant/Deputy Marketing Manager in Dubai to translate brand and enrolment strategy into sharp, high-impact campaigns. The role is hands-on, requiring creative ideation, briefing agencies, and owning the digital and website performance engine that drives admissions and brand growth across campuses.

The candidate will shape digital marketing across paid, organic, social and email channels, manage budgets and vendor relationships, and collaborate with campus leadership

Qualifications

• Bachelor’s or Master’s degree in marketing.
• 8–12 years of marketing experience with a strong digital core.
• Proven track record devising digital strategy and running paid campaigns with ROI monitoring.

Responsibilities

• Conceive and shape marketing campaign ideas from brief to execution and results.
• Own the digital marketing strategy across paid, organic, social and email channels.
• Plan, launch and optimise paid digital campaigns (Meta, Google, programmatic) with budgets and CPL/ROI tracking.
• Own the school websites' performance, structure and content roadmap; drive SEO and UX improvements.

Skills

Digital marketing

Paid campaigns

SEO

Analytics

Stakeholder management

Team mentoring

Content direction

Agency management

Education

Bachelor’s or Master’s in Marketing

Tools

Google Ads

Meta Ads

SEMrush

Ahrefs

Google Search Console

GA4

Meta Business Suite

Job description

Kings' Education is looking for an Assistant / Deputy Marketing Manager. The mainobjectiveof this roleisto translatetheoverall brand and enrolment strategy into sharp, well-executed campaigns. This is a hands-on, ideas-led role for someone who can conceive a campaign from a blank page, brief and hold agencies to a high creative bar, and own the digital and website performance engine that supports admissions and brand growth across our campuses.

Candidate profile

Qualifications

• Holds abachelor’s or master’s degree in marketing
• Skills &Experience
• 8–12 years of marketing experience, with a strong and demonstrable digital core.
• Proventrack recorddevising digital strategy and running paid campaigns (Meta Ads, Google Ads) with budget ownership and ROI monitoring.
• Strong creative and conceptual ability to ideate campaigns independently, not only execute briefs.
• Working knowledge of SEO (technical and content) and tools such as Google Search Console,SEMrushorAhrefs.
• Comfortable with analytics platforms (GA4, Meta Business Suite) and translating data into decisions.
• Experience inin-appmarketing
• Experience managing external creative,mediaor PR agencies.
• Prior experience in education, hospitality, premium consumer brands, or a similarly relationship-driven B2C sector is an advantage.
• Strong stakeholder management and communication skills; comfortable operating between strategic and hands-on execution.

Candidate Profile

• Currentlyoperatingin a similar capacity in a premium brand or agency.
• A blend of strategic thinker and hands-on doer, equally comfortable shaping a digital roadmap and briefing a creative deck.
• Naturally creative, with strong instincts for what makes a campaign land with a parent/consumer audience.
• Collaborative; can guide and mentor a small existing team without needing to run it top-down.
• Based in Dubai.
• Career trajectorysuggestsreadiness for the next step up in the medium term.

Key Responsibilities

• Conceive and shape marketing campaign ideas from brief and concept through to execution and results.
• Bring a strong creative point of view; work closely with the visual content creator to set creative direction across campaigns and channels.
• Translate the Head of Marketing's strategic priorities into concrete, campaign-levelplansand calendars.
• Devise and own the digital marketing strategy across paid, organic, social and email channels.
• Plan, launch and optimise paid digital campaigns (Meta, Google, programmatic), owning budgets and ROI/CPL tracking.
• Report on campaign and channel performance against enrolment and brand KPIs.
• Website & SEO
• Own the school websites' performance,structureand content roadmap.
• Drive technical and content SEO to improve organic ranking,visibilityand lead quality.
• Work with web/dev resources and agencies to continuously improve site UX and conversion.
• Agency & Stakeholder Management
• Brief,guideand hold creative,mediaand PR agencies accountable to strategy,brandand quality standards.
• Act as a day-to-day guide for the two marketing generalists, supporting execution quality and consistency.
• Partner with campus leadership and admissions teams on campaign relevance and timing.