Growth Marketing Manager — Brand & Performance

Fortes Education; Dubai; Hybrid; AED 280,000 - 380,000; Full time

Job summary

Fortes Education is seeking a strategic and hands-on Marketing Manager to drive end-to-end marketing from brand building to lead generation and conversion. You will work across integrated channels and collaborate with Admissions, Operations, and external partners to translate marketing efforts into measurable results.

The role emphasizes understanding of lead management, conversion strategies, CRM usage, and content across digital, social, and offline touchpoints to deliver premium outcomes for

Qualifications

• 8–10 years of experience in marketing, preferably across digital and integrated marketing.
• Strong understanding of customer acquisition funnels and conversion strategies.
• Experience working with CRM systems and marketing automation tools.
• Hands-on experience in campaign planning, execution, and optimisation.
• Strong analytical mindset with the ability to interpret data and drive decisions.
• Experience managing content, social media, and paid campaigns.
• Ability to manage multiple projects in a fast-paced environment.
• Strong communication and stakeholder management skills.

Responsibilities

• Plan and execute integrated marketing campaigns to drive awareness, enquiries, and conversions.
• Develop clear positioning and messaging aligned with a premium brand.
• Manage multi-channel campaigns across digital, social, content, and offline platforms.
• Continuously optimise campaigns based on performance and insights.
• Own the end-to-end customer acquisition funnel from awareness to conversion.
• Identify drop-off points and implement strategies to improve conversion at each stage.
• Work closely with Admissions to improve lead quality and conversion outcomes.
• Align marketing initiatives with business targets and enrolment goals.
• Oversee lead management processes including capture, tracking, and nurturing.
• Work with CRM and automation tools to streamline workflows and improve efficiency.
• Ensure seamless integration between website, CRM, communication channels, and sales processes.
• Improve website performance and conversion through UX and content optimisation.

Skills

Integrated marketing

Lead management

Analytics

Campaign planning

Stakeholder management

Tools

CRM systems

Marketing automation

Job description

Fortes Education is seeking a strategic and hands-on Marketing Manager to drive end-to-end marketing from brand building to lead generation and conversion. You will work across integrated channels and collaborate with Admissions, Operations, and external partners to translate marketing efforts into measurable results.

The role emphasizes understanding of lead management, conversion strategies, CRM usage, and content across digital, social, and offline touchpoints to deliver premium outcomes for