Senior Digital Marketing Specialist

Confidential Company; Dubai; On-site; AED 420,000 - 600,000; Full time

Job summary

Confidential Company seeks a senior marketer to lead UNIVERSITY s integrated marketing and communications strategy in alignment with institutional goals. You will provide strategic direction, safeguard reputation, and oversee campaigns across channels to boost visibility and learner recruitment.

The role requires leadership of a multidisciplinary team, budgeting oversight, and a data-driven approach to measure impact and optimize performance.

Qualifications

• Bachelor’s degree in marketing, Communications, Business Administration, or related field.
• Master’s degree in marketing, Strategic Communications, or MBA (preferred).

Responsibilities

• Strategic Planning Leadership: Develop and implement marketing and communication strategies aligned with mission and goals.
• Team Leadership Development: Manage and mentor a multidisciplinary marketing and communications team.
• Budget Resource Management: Prepare and manage the department’s annual budget and vendor relations.
• Brand Institutional Messaging: Ensure brand identity consistency and oversee campaigns and crisis responses.
• Digital Transformation Innovation: Drive digital presence and integrate data-driven marketing, SEO/SEM, and automation.
• Performance Monitoring Reporting: Define KPIs and deliver insights to senior leadership.

Skills

Leadership

Strategic planning

Digital marketing

Analytics

Communication

Arabic language

Education

Bachelor’s degree in Marketing/Communications/Business Administration

Master’s degree in Marketing/Strategic Communications or MBA

Tools

CRM

CMS

SEO/SEM

Marketing automation

Job description

To lead UNIVERSITY s integrated marketing and communications strategy in alignment with institutional goals ensuring brand visibility learner recruitment support and stakeholder engagement The role provides strategic direction manages resources and safeguards institutional reputation through innovative communication and marketing practices

Essential Duties and Responsibilities

Strategic Planning Leadership

• Develop and implement marketing and communication strategies aligned with UNIVERSITY s mission and institutional goals
• Translate strategic priorities into measurable campaigns and institutional communication initiatives
• Safeguard UNIVERSITY s reputation through proactive planning and consistent brand messaging

Team Leadership Development

• Manage and mentor a multidisciplinary marketing and communications team
• Conduct performance evaluations identify skills gaps and initiate staff development
• Promote a culture of creativity accountability and continuous improvement

Budget Resource Management

• Prepare and manage the department s annual budget
• Ensure cost-effective allocation of resources while maintaining quality standards
• Oversee vendor and agency relations to optimize service delivery

Brand Institutional Messaging

• Act as custodian of UNIVERSITY s brand identity and ensure consistency across all platforms
• Oversee the development of campaigns speeches leadership communications and crisis responses
• Lead positioning initiatives to strengthen the university s visibility and reputation

Digital Transformation Innovation

• Drive UNIVERSITY s digital presence across web social media and online platforms
• Integrate data-driven marketing SEO SEM and automation into campaigns
• Promote innovative practices such as AI-driven marketing and multimedia storytelling

Performance Monitoring Reporting

• Define and track KPIs for visibility engagement recruitment and reputation
• Deliver periodic reports and insights to senior leadership
• Recommend adjustments to enhance communication effectiveness

Professional Experience

• 7–10 years in marketing and communications, with at least 3 years in a leadership role.
• Experience in higher education, government, or large corporate organizations preferred.
• Proven track record of managing campaigns, budgets, and diverse teams.

Education and Academic

• Qualifications Bachelor’s degree in marketing, Communications, Business Administration, or related field.
• Master’s degree in marketing, Strategic Communications, or MBA (preferred).

Knowledge, Skills & Abilities

• Strong leadership, coaching, and people management skills.
• Excellent communication skills in both Arabic and English (written and verbal).
• Strong communication, negotiation, and relationship management skills.
• Expertise in strategic planning, institutional branding, and reputation management.
• High-level problem-solving, analytical, and decision-making abilities.
• Ability to manage multiple priorities under pressure.
• Ability to work effectively with a wide range of constituencies in a diverse community.
• Demonstrated learner service orientation.
• Skill in organizing resources and establishing priorities.
• Ability to interpret and communicate policies, regulations, and procedures to students, faculty, and staff.
• Ability to gather and analyze statistical data and generate reports.
• Ability to develop and maintain recordkeeping systems and procedures.
• Proficiency in digital marketing tools, analytics dashboards, and campaign management systems.
• Familiarity with CRM, CMS, SEO/SEM, and marketing automation platforms.
• Knowledge of media monitoring, reputation management, and business intelligence tools.
• Proficiency in PC skills and Microsoft Office applications.
• Ability to work flexibly, including extended hours and weekends as required.
• Ability to travel frequently between emirates and within the region.