Head of Marketing

Zohorecruit; United Arab Emirates; On-site; AED 350,000 - 650,000; Full time

Benefits offered by this job

Attractive compensation package

Job summary

Black & Grey HR is confidentially identifying a senior brand and marketing leader in Abu Dhabi to own group brand strategy and integrated marketing execution across a portfolio of businesses. This role requires setting direction, aligning stakeholders, and delivering measurable commercial impact at scale.

The ideal candidate has 8–10+ years in senior brand/strategic marketing, strong strategic thinking, hands-on execution, and comfort with budgets, KPIs, governance, and senior leadership

Qualifications

• 8–10+ years in senior brand/strategic marketing roles.
• Proven experience in complex, multi-stakeholder environments.
• Strong budgeting, governance, and leadership to align with senior stakeholders.

Responsibilities

• Lead group brand strategy aligned to business priorities.
• Convert strategy into annual/multi-year plans, KPIs, and budgets.
• Ensure consistent positioning, identity, and storytelling across channels and business lines.
• Drive integrated campaigns across digital, ATL, partnerships, content, and experiential.
• Own performance measurement, ROI reporting, and optimization.
• Partner with senior stakeholders to strengthen brand equity and customer experience.
• Oversee brand governance, creative standards, collateral, and activations.
• Appoint and manage agencies and specialist partners.
• Lead market research, brand tracking, and perception insights.

Skills

Brand leadership

Strategic marketing

Stakeholder management

Budget governance

Job description

Abu Dhabi, United Arab Emirates | Posted on 18/12/2025

Black & Grey HR is acting on a strictly confidential mandate for one of the UAE’s biggest employers — a high-impact, multi-business organization with strong national visibility and ambitious growth plans.

We are identifying a senior brand and marketing leader to own group-level brand strategy and integrated marketing execution across a portfolio of businesses. This is a high-trust role with direct leadership exposure, built for someone who can set direction, align stakeholders, and deliver measurable commercial impact at scale.

The Mandate

• Lead group brand strategy aligned to business priorities.
• Convert strategy into annual/multi-year plans, KPIs, and budgets.
• Ensure consistent positioning, identity, and storytelling across channels and business lines.
• Drive integrated campaigns across digital, ATL, partnerships, content, and experiential.
• Own performance measurement, ROI reporting, and optimization.
• Partner with senior stakeholders to strengthen brand equity and customer experience.
• Oversee brand governance, creative standards, collateral, and activations.
• Appoint and manage agencies and specialist partners.
• Lead market research, brand tracking, and perception insights.

Requirements

• 8–10+ years in senior brand/strategic marketing roles.
• Proven experience operating in complex, multi-stakeholder environments (portfolio/group preferred).
• Strong strategic thinking with hands-on execution discipline.
• Confident with budgets, KPIs, governance, and senior leadership alignment.
• Attractive compensation package.