Senior Manager, Retention and Lifecycle

Remotedxb; Dubai; On-site; AED 280,000 - 420,000; Full time

Benefits offered by this job

Competitive base salary

Bonus

Comprehensive benefits coverage for em

Generous PTO

Grüns subscription

Wellness and health-centered perks

Job summary

Grüns in Dubai is seeking an experienced lifecycle marketing leader to own automated email and SMS campaigns for a subscription-friendly brand. You will transition manual processes to an AI-powered testing engine, design end-to-end flows, and drive growth beyond on-site capture.

You will lead a offshore production team for design, build, and QA, implement data enrichment tools, and run structured testing roadmaps to show incremental impact across channels.

Qualifications

• 5–8+ years in-house lifecycle/CRM at a consumer subscription brand.
• Proven track record owning automated flows and campaigns across email and SMS.
• Experience running structured testing roadmaps with measured impact.
• Hands-on experience with personalization or data enrichment tools.
• Proficiency using AI as a core component of building, testing, and reporting.
• Experience in a business model with both subscription and retail presence.

Responsibilities

• Own 1:1 personalization across email, SMS, and direct mail channels.
• Manage end-to-end automated lifecycle flows including welcome, post-purchase, and winback campaigns.
• Transition lifecycle program from manual production to an AI-driven testing engine.
• Build email and SMS list growth engines beyond standard on-site capture.
• Evaluate and implement tools for customer data enrichment and actionable decision-making.
• Lead an offshore production team focused on design, build, and QA.

Job description

Responsibilities

• Own 1:1 personalization across email, SMS, and direct mail channels


• Manage end-to-end automated lifecycle flows including welcome, post-purchase, and winback campaigns


• Transition the lifecycle program from manual production to an automated, AI-driven testing engine


• Build email and SMS list growth engines beyond standard on-site capture


• Evaluate and implement tools for customer data enrichment and actionable decision-making


• Lead an offshore production team focused on design, build, and QA

Requirements

• 5-8+ years of in-house experience in lifecycle, retention, or CRM at a consumer subscription brand


• Proven track record owning automated flows and one-off campaigns across email and SMS


• Experience running structured testing roadmaps with reported incremental impact


• Hands‑on experience implementing personalization or data enrichment tools


• Proficiency using AI as a core component of building, testing, and reporting

Preferred Qualifications

• Experience working within a business model that includes both subscription and retail presence

Benefits

• Competitive base salary and bonus


• Comprehensive benefits coverage for employees and families


• Generous PTO


• Free Grüns subscriptions


• Wellness and health-centered perks

About the Company

Grüns provides simple, convenient, and comprehensive nutrition through nutrient-dense gummies formulated from 60 whole-food ingredients.