Senior CRM Specialist

Remotedxb; Dubai; On-site; AED 180,000 - 300,000; Full time

Benefits offered by this job

Healthcare Insurance

Home office allowance

Gym & Leisure Allowance

Career development courses

Volunteer day

Company events

Job summary

Remotedxb in Dubai seeks an experienced CRM professional to own lifecycle marketing, optimise automated journeys across Email, SMS, and Push, and drive engagement and revenue.

You will lead testing programs (A/B & multivariate), refine segmentation with behavioural data, build dynamic campaigns, and mentor junior team members while ensuring GDPR compliance.

Qualifications

• 4+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation
• Proven track record of delivering commercial growth through CRM optimisation
• Strong experience building and managing complex automated customer journeys
• Deep understanding of customer segmentation and personalisation
• Experience leading structured testing programmes driven by data
• Highly analytical with a proactive, self-starting mindset
• Excellent communication and stakeholder management skills

Responsibilities

• Take ownership of CRM performance across all customer communications to increase engagement, conversion, and revenue
• Lead the CRM testing roadmap through A/B and multivariate testing across journeys, content, and segmentation
• Evolve customer segmentation strategies using behavioural, transactional, and lifecycle data
• Design, build, and optimise automated customer lifecycle journeys for acquisition, onboarding, and retention
• Develop dynamic and personalised campaigns across Email, SMS, and Push Notifications
• Build and optimise landing pages to support CRM campaigns and improve conversion
• Monitor campaign performance and produce regular reporting with commercial insights
• Maintain database hygiene and GDPR compliance
• Leverage AI-powered tools to accelerate campaign creation and analysis
• Support and mentor junior CRM team members

Skills

CRM experience

Growth via CRM

Automated journeys

Segmentation & personalization

Structured testing

Analytical mindset

Communication & stakeholders

Tableau/Power BI/Looker

HTML/CSS for email

Bloomreach Engagement

AI-assisted tools for CRM

Tools

Bloomreach Engagement

HTML/CSS for email

Tableau/Power BI/Looker

AI-assisted tools for CRM

Job description

Responsibilities

• Take ownership of CRM performance across all customer communications to increase engagement, conversion, and revenue
• Lead the CRM testing roadmap through A/B and multivariate testing across journeys, content, and segmentation
• Evolve customer segmentation strategies using behavioural, transactional, and lifecycle data
• Design, build, and optimise automated customer lifecycle journeys for acquisition, onboarding, and retention
• Develop dynamic and personalised campaigns across Email, SMS, and Push Notifications
• Build and optimise landing pages to support CRM campaigns and improve conversion
• Monitor campaign performance and produce regular reporting with commercial insights
• Maintain database hygiene and GDPR compliance
• Leverage AI-powered tools to accelerate campaign creation and analysis
• Support and mentor junior CRM team members

Requirements

• 4+ years of experience in CRM, Lifecycle Marketing, or Marketing Automation
• Proven track record of delivering commercial growth through CRM optimisation
• Strong experience building and managing complex automated customer journeys
• Deep understanding of customer segmentation and personalisation
• Experience leading structured testing programmes driven by data
• Highly analytical with a proactive, self-starting mindset
• Excellent communication and stakeholder management skills

Preferred Qualifications

• Experience in online gambling, sports betting, or affiliate marketing
• Hands-on experience with Bloomreach Engagement
• Proficiency in HTML/CSS for email development
• Experience with reporting platforms like Tableau, Power BI, or Looker
• Experience leveraging AI-assisted tools for CRM production

Benefits

• Comprehensive private Healthcare Insurance
• Flexible work environment and home office allowance
• Gym & Leisure Allowance
• Access to personal and career development courses
• Company Paid Volunteer Day
• Regular company events and social outings