Senior Member Engagement Manager

Remotedxb; Dubai; On-site; AED 320,000 - 520,000; Full time

Job summary

Carrot in Dubai is seeking a senior lifecycle marketer to lead B2C lifecycle programs end-to-end, from strategy and journey design to technical build and optimization.

You will partner with Marketing Operations, Content, Data, and Product to drive engagement, personalization, and AI-assisted workflows across regional campaigns. The role emphasizes data-driven testing and GTM support for product launches, with multi-language content across markets.

Qualifications

• Bachelor's degree required.
• 7-10 years in lifecycle, engagement, or marketing roles.
• Experience owning B2C lifecycle programs end-to-end.
• Understanding of personalization strategies (dynamic content, conditional logic, or Liquid).
• Strong analytical skills with statistical judgment.
• Experience with CRM or email marketing platforms (e.g., Blueshift, Salesforce Marketing Cloud, Campaign.io).
• Familiarity with AI tools in marketing context.

Responsibilities

• Lead new lifecycle experiences by partnering with Marketing Ops, Content, Data, and Product.
• Maintain and optimize lifecycle engagement programs including strategy, audience segmentation, and performance analysis.
• Drive member engagement and retention through data-driven analysis and hypothesis testing.
• Partner with Growth & Engagement on lifecycle strategy and AI-assisted workflow development.
• Serve as lifecycle partner for product GTM releases, integrating new features into existing programs.

Skills

Lifecycle strategy

Data-driven analysis

Personalization

CRM platforms

AI in marketing

Analytics

Education

Bachelor's Degree

Tools

Blueshift

Salesforce Marketing Cloud

Campaign.io

Job description

Responsibilities

• Lead new lifecycle experiences for emerging health journeys by partnering with Marketing Operations, Content, Data, and Product


• Maintain and optimize lifecycle engagement programs including strategy, audience segmentation, and performance analysis


• Drive member engagement and retention through data-driven analysis and hypothesis testing


• Partner with the broader Growth & Engagement team on lifecycle strategy and AI-assisted workflow development


• Serve as the lifecycle partner for product GTM releases, integrating new features into existing programs

Requirements

• Bachelor's Degree


• 7-10 years of professional experience in lifecycle, engagement, or marketing roles


• Experience owning B2C lifecycle programs end-to-end (strategy, journey design, technical build, and optimization)


• Understanding of personalization strategies such as dynamic content, conditional logic, or Liquid


• Strong analytical skills with ability to measure results using statistical judgment


• Experience with CRM or email marketing platforms (e.g., Blueshift, Salesforce Marketing Cloud, Campaign.io)


• Familiarity with AI tools in a marketing context

Preferred Qualifications

• Hands-on experience executing email campaigns and journey flows in CRM platforms


• Experience supporting product or feature GTM launches


• Experience managing translated marketing content across multiple languages and regions

About the Company

Carrot is the leading global fertility and family care platform, built on intelligent care orchestration to support members across 195 countries through various life moments.