Senior Manager - Brand Marketing

Al Ghurair; Dubai; On-site; AED 450,000 - 720,000; Full time

Job summary

Al Ghurair Development in the UAE seeks a Senior Manager - Brand Marketing to lead the brand and campaign strategy for its brands, aligning with the corporate vision and market positioning. The role focuses on elevating brand equity, premium positioning, and customer perception across regional and international markets, while developing integrated campaigns and guiding investments for growth.

You will collaborate with internal teams and external partners, shaping growth through creative

Qualifications

• Bachelor’s degree in Communications, Marketing, Business Administration, or a related discipline.
• 10–12 years of extensive experience in brand management, strategic marketing, consumer insights, and growth strategies.
• Strong communication, interpersonal, and stakeholder management skills.

Responsibilities

• Lead the overall brand and campaign strategy for Al Ghurair Development and its brands, ensuring alignment with corporate vision and long-term market positioning.
• Drive evolution of brand equity, premium positioning, and customer perception across regional and international markets.
• Develop integrated campaign and launch strategies that strengthen market relevance and business growth.
• Identify strategic opportunities to enhance brand value, cultural relevance, and customer engagement through innovation and leadership.
• Own and oversee annual brand, campaign, production, and creative investment strategies across all marketing initiatives.
• Ensure strategic allocation of resources to maximize brand impact and ROI.
• Lead brand and campaign initiatives that support project launches, customer acquisition, and revenue growth.

Skills

Brand management

Strategic marketing

Consumer insights

Stakeholder management

Leadership

Communication

Education

Bachelor's degree in Communications, Marketing, Business Administration, or related discipline

Job description

About the job

At Al Ghurair, we remain dedicated to driving innovation and shaping the future. As we continue to look for the best and brightest talent to scale our growth, we currently have an amazing opportunity for a Senior Manager - Brand Marketing in our Marketing team with Al Ghurair Development. We seek individuals who are not only experts in their field but also possess a proactive mindset, exceptional collaboration skills, and a passion for fostering a positive work culture.

What you'll do

• Lead the overall brand and campaign strategy for Al Ghurair Development and its brands, ensuring alignment with corporate vision, commercial objectives, and long-term market positioning.
• Drive the evolution of the company’s brand equity, premium positioning, and customer perception across regional and international markets.
• Develop integrated campaign and launch strategies that strengthen market relevance, competitive differentiation, and business growth.
• Identify strategic opportunities to enhance brand value, cultural relevance, and customer engagement through innovation and creative leadership.
• Own and oversee annual brand, campaign, production, and creative investment strategies across all corporate and project marketing initiatives.
• Ensure strategic allocation of resources to maximize brand impact, campaign effectiveness, and commercial return on investment.
• Lead brand and campaign initiatives that directly support project launches, customer acquisition, lead generation, and revenue growth.

Who you are

• Bachelor’s degree in Communications, Marketing, Business Administration, or a related discipline
• 10-12 years of extensive experience in brand management, strategic marketing, consumer insights, and delivering impactful brand positioning and growth strategies.
• Strong communication, interpersonal, stakeholder management, and relationship-building skills, with the ability to collaborate effectively with internal teams and external partners.

Who are we

Al Ghurair is a leading diversified family business group in the Middle East, founded in 1960 with operations spanning six key industry sectors: Foods and Resources, Properties, Construction and Services, Energy, Mobility, and Ventures. Headquartered in Deira, we are proud to employ approximately 28,000 people across more than 50 countries worldwide.

We are looking for passionate and talented individuals to join us in our journey. At Al Ghurair, you have the opportunity to contribute to a legacy of excellence and be part of a team that is shaping the future of the UAE and beyond.

Discover more about us at: www.al-ghurair.com

Why join us

We're a vibrant community where individuals thrive and careers flourish. Our diverse community embodies this spirit, fostering a sense of belonging and connection. Here, respect, support, and open communication form the very fabric of our work environment, to fulfil our core Purpose of 'Enhancing Life'. When you work with us, you become part of our shared purpose, collaborating with colleagues who share your passion and commitment to success.