Senior Brand Marketing Lead - Growth & Strategy

Al Ghurair; Dubai; On-site; AED 450,000 - 720,000; Full time

Job summary

Al Ghurair Development in the UAE seeks a Senior Manager - Brand Marketing to lead the brand and campaign strategy for its brands, aligning with the corporate vision and market positioning. The role focuses on elevating brand equity, premium positioning, and customer perception across regional and international markets, while developing integrated campaigns and guiding investments for growth.

You will collaborate with internal teams and external partners, shaping growth through creative

Qualifications

• Bachelor’s degree in Communications, Marketing, Business Administration, or a related discipline.
• 10–12 years of extensive experience in brand management, strategic marketing, consumer insights, and growth strategies.
• Strong communication, interpersonal, and stakeholder management skills.

Responsibilities

• Lead the overall brand and campaign strategy for Al Ghurair Development and its brands, ensuring alignment with corporate vision and long-term market positioning.
• Drive evolution of brand equity, premium positioning, and customer perception across regional and international markets.
• Develop integrated campaign and launch strategies that strengthen market relevance and business growth.
• Identify strategic opportunities to enhance brand value, cultural relevance, and customer engagement through innovation and leadership.
• Own and oversee annual brand, campaign, production, and creative investment strategies across all marketing initiatives.
• Ensure strategic allocation of resources to maximize brand impact and ROI.
• Lead brand and campaign initiatives that support project launches, customer acquisition, and revenue growth.

Skills

Brand management

Strategic marketing

Consumer insights

Stakeholder management

Leadership

Communication

Education

Bachelor's degree in Communications, Marketing, Business Administration, or related discipline

Job description

Al Ghurair Development in the UAE seeks a Senior Manager - Brand Marketing to lead the brand and campaign strategy for its brands, aligning with the corporate vision and market positioning. The role focuses on elevating brand equity, premium positioning, and customer perception across regional and international markets, while developing integrated campaigns and guiding investments for growth.

You will collaborate with internal teams and external partners, shaping growth through creative