Manager - Channel Marketing

Al Ghurair; Dubai; On-site; AED 279,000 - 391,000; Full time

Job summary

Al Ghurair Development seeks a Manager - Channel Marketing in Dubai to design premium customer journeys and align channel activities with strategic growth. You will lead experiential marketing initiatives, investor engagement, and multi-channel campaigns that strengthen brand reach and sales support.

The role requires 8–10 years in channel/experiential marketing, strong leadership, and a voice in budget planning and performance measurement. A premium property market focus is emphasized.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline.
• 8–10 years of channel/experiential marketing and customer experience experience.
• Experience with go-to-market planning and multichannel campaigns.

Responsibilities

• Lead the customer experience and experiential marketing strategy across property developments, sales channels, and investor touchpoints.
• Develop annual channel marketing plans aligned with sales targets and market expansion.
• Plan and deliver property events, investor gatherings, roadshows, and strategic campaigns.
• Build go-to-market strategies for new property launches and channel initiatives.
• Establish relationships with brokers, agencies, investors, and partners.
• Ensure consistent brand positioning and customer experience across all touchpoints.

Skills

Channel marketing

Customer experience

Experiential marketing

Investor engagement

Go-to-market strategy

Budget planning

Marketing leadership

Partnership management

Sales enablement

Market expansion

Education

Bachelor's degree in Marketing/Business

Job description

Manager - Channel Marketing Job Snapshot Role: Manager - Channel Marketing Location: Dubai, United Arab Emirates Industry: Real Estate Function: Marketing Management Experience: 8 to 10 years Job Type: Full-time Position Overview Manager - Channel Marketing in Dubai, United Arab Emirates is a senior Real Estate hiring opportunity focused on customer experience, experiential marketing, investor engagement, channel development, and commercial growth. Al Ghurair Development is seeking an experienced marketing leader who can design premium customer journeys, strengthen partner relationships, expand market reach, and deliver high-impact initiatives that support property sales and long-term brand loyalty.

Job Details

Country: United Arab Emirates City: Dubai Industry: Real Estate Function: Marketing Management Salary: 25000-35000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Full-time

Role Context

The Manager - Channel Marketing will lead the development of customer experience and experiential marketing strategies across Al Ghurair Development 's real estate portfolio. The role connects brand positioning, investor acquisition, sales enablement, events, international roadshows, partnerships, and customer engagement into one coordinated commercial framework. This position has direct influence on how prospective buyers, investors, channel partners, and existing customers experience the brand across physical and digital touchpoints. Success will be measured through stronger market visibility, improved engagement quality, better sales conversion support, disciplined budget management, and sustainable customer relationships.

Key Responsibilities

• Lead the customer experience and experiential marketing strategy across property developments, sales channels, investor touchpoints, and priority markets.
• Create premium customer journey frameworks that differentiate the brand within Dubai 's competitive Real Estate market.
• Develop annual channel marketing plans aligned with sales targets, project launches, investor acquisition priorities, and market expansion objectives.
• Plan and deliver property events, investor gatherings, international roadshows, experiential activations, and strategic partnership campaigns.
• Identify markets, channels, and partner networks that can generate qualified investor interest and support revenue growth.
• Work closely with sales teams to create engagement programs that strengthen lead conversion, customer confidence, and sales effectiveness.
• Build go-to-market strategies for new property launches, market entries, promotional campaigns, and channel initiatives.
• Establish productive relationships with brokers, agencies, investors, corporate partners, event organizers, and other external stakeholders.
• Ensure consistent brand positioning and customer experience across showrooms, events, roadshows, sales centres, partner platforms, and marketing communications.
• Translate customer insights, market feedback, and engagement data into practical improvements across the buyer journey.
• Manage annual budgets for customer experience, events, international roadshows, channel programs, partnerships, and experiential marketing activities.
• Track spending, forecast campaign requirements, control costs, and assess the commercial return of major initiatives.
• Define performance indicators for channel engagement, event effectiveness, investor participation, lead generation, conversion support, and customer loyalty.
• Review campaign and event results to identify opportunities for stronger reach, improved execution, and higher commercial impact.
• Coordinate with internal marketing, sales, development, finance, procurement, customer service, and leadership teams.
• Prepare strategic presentations, budget proposals, campaign reports, market plans, and performance updates for senior stakeholders.
• Protect the quality and consistency of the customer experience while ensuring every initiative supports measurable business objectives.
• Guide agencies, vendors, partners, and internal contributors through clear briefs, timelines, standards, and delivery expectations.

Ideal Profile

• Bachelor 's degree in Marketing, Communications, Business Administration, or a related discipline.
• 8 to 10 years of experience in channel marketing, experiential marketing, customer experience, partner management, or integrated marketing.
• Strong exposure to go-to-market planning and multichannel campaign execution.
• Experience supporting property development, luxury brands, investment products, hospitality, or another premium customer-focused sector is highly valuable.
• Demonstrated ability to manage events, roadshows, strategic partnerships, and investor-facing initiatives.
• Sound understanding of customer journey design, brand perception, market expansion, and sales enablement.
• Proven budget ownership with the ability to plan expenditure, control costs, and evaluate marketing returns.
• Strong stakeholder management and relationship-building capability across internal teams and external partners.
• Confident communication and presentation skills, including the ability to influence senior decision-makers.
• Commercial mindset with a clear understanding of how marketing activity contributes to lead generation, sales performance, and revenue growth.
• Ability to manage several markets, campaigns, events, and partnerships without compromising execution quality.
• Proactive leadership style supported by collaboration, accountability, and attention to detail.

Skills Set

• Channel marketing strategy
• Customer experience management
• Experiential marketing
• Investor engagement
• Real estate marketing
• Customer journey design
• Go-to-market strategy
• Property launch marketing
• International roadshows
• Event strategy
• Strategic partnerships
• Broker engagement
• Partner relationship management
• Sales enablement
• Lead generation
• Market expansion
• Integrated marketing campaigns
• Luxury brand positioning
• Budget planning
• Marketing performance analysis
• Stakeholder management
• Agency management
• Vendor coordination
• Customer loyalty strategy
• Commercial growth planning
• Presentation and reporting

Why Join Us

This role provides the opportunity to shape premium customer and investor experiences within a prominent Dubai Real Estate business. The successful candidate will work on market-facing initiatives that influence property sales, brand differentiation, channel effectiveness, and regional growth. The position offers broad exposure to strategic marketing, luxury real estate engagement, international roadshows, senior stakeholder collaboration, and high-value customer programs. It is well suited to a marketing professional seeking greater ownership, commercial influence, and a clear path toward senior brand, customer experience, or marketing leadership.

About the Company

Al Ghurair is a diversified family business group founded in 1960 and headquartered in Dubai. Its operations extend across properties, construction and services, foods and resources, energy, mobility, and ventures, supported by a workforce operating across numerous international markets. Through Al Ghurair Development, the group contributes to the UAE Real Estate sector by creating property experiences shaped by quality, customer value, responsible growth, and long-term market relevance.