Senior Corporate Communications Specialist, Brand and Content

Al Ghurair; Dubai; On-site; AED 167,000 - 246,000; Full time

Job summary

Al Ghurair seeks a Senior Corporate Communications Specialist to steer brand voice, governance and content across its diversified group. You will review and shape announcements, campaigns and narratives that define the company externally and among employees.

The ideal candidate has 7–10 years in corporate communications, bilingual in English and Arabic, and proven authority to approve content. Join a role with broad impact and close collaboration with senior leaders.

Qualifications

• 7–10 years in corporate communications, marketing or brand management.
• Bilingual fluency in English and Arabic essential.
• Experience with content approval and governance.
• Strong strategic planning and writing skills.

Responsibilities

• Implement a communications and marketing strategy aligned with business goals.
• Lead cross-unit campaigns and create toolkits for decentralized teams.
• Collaborate with department heads to craft narratives.
• Coordinate campaigns across units to reinforce a One Al Ghurair identity.
• Write internal and external communications, newsletters and reports.
• Create and schedule social media content across channels.
• Draft key narratives and talking points for strategic objectives.
• Review content for accuracy, brand alignment and tone.
• Approve content from agencies and teams prior to publication.
• Ensure regulatory and cultural sensitivities are met.

Skills

Bilingual English-Arabic

Brand governance

Content strategy

Internal communications

Crisis communications

Social media management

Job description

Senior Corporate Communications Specialist, Brand and Content

Job Snapshot

Location: Dubai, UAE
Industry: Public Relations and Communications
Function: Public Relations
Experience: 7-10 Years
Job Type: Full-time

Job Details

Country: UAE
City: Dubai
Industry: Public Relations and Communications
Function: Public Relations
Salary: 15000-22000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer.
Gender: Any
Nationality: Any
Job Type: Full-time

Role Context

Al Ghurair operates across a wide portfolio of businesses, and without a consistent voice tying them together, employees and external audiences can lose sight of the fact that they belong to one organization. This role exists to close that gap, acting as both the gatekeeper who reviews and approves every piece of content going out the door and the writer who shapes the announcements, campaigns and narratives that carry the group 's reputation. The impact shows up in how clearly employees understand company direction and how credibly external audiences perceive the Al Ghurair name.

Key Responsibilities

• Implement a communications and marketing strategy aligned with Al Ghurair 's business goals, then manage campaigns across the calendar year covering townhalls, awareness drives and new initiative launches
• Build toolkits, templates and guidance materials that let individual business units champion initiatives on their own
• Partner with department heads to craft narratives showcasing Al Ghurair 's reach and legacy while keeping messaging relevant to employees in each business unit
• Coordinate campaigns across every business unit according to their specific communication needs, reinforcing a "One Al Ghurair " identity
• Write high impact internal and external communications including announcements, critical messages, newsletters and reports
• Create and schedule social media content across Al Ghurair channels, keeping messaging consistent and engagement timely
• Draft key narratives, storylines and talking points tied to strategic objectives
• Act as primary reviewer for all communications, checking accuracy, clarity, brand alignment and tone of voice before anything ships
• Approve content from agencies, business units and internal teams prior to publication, enforcing quality standards across written, visual and digital materials
• Ensure every communication meets regulatory requirements, cultural sensitivities and internal policy

Ideal Profile

This role suits someone with seven to ten years in corporate communications, marketing or brand management inside a large, diversified organization, who has actually held approval authority over content rather than only produced it. Bilingual fluency in English and Arabic is essential given the audience mix, as is comfort translating complex business detail into messaging that lands with employees at every level. A background juggling both strategic planning and hands on writing, rather than one or the other, will make the day to day workload feel natural.

Skills Set

• Corporate communications strategy and campaign management
• Bilingual English-Arabic writing and editing
• Brand governance and quality control for written, visual and digital content
• Social media content creation and scheduling
• Stakeholder management across executives and business unit leaders
• Project management for multi-channel communication rollouts
• Toolkit and template development for decentralized teams
• Crisis and critical message drafting

Why Join Us

Few communications roles offer this blend of creative ownership and governance authority in one seat, giving a specialist real influence over how a major diversified group presents itself internally and externally. The scope spans the full communications lifecycle, from strategic narrative down to final approval, offering meaningful visibility with senior leadership across multiple sectors.

About the Company

Al Ghurair is a diversified UAE business group whose communications function shapes brand perception across a wide portfolio of sectors, giving this role broad exposure to corporate storytelling at scale.