Senior Insights & Analytics Research Lead

Creative Artists Agency; Abu Dhabi; On-site; AED 260,000 - 360,000; Full time

Job summary

Creative Artists Agency in Abu Dhabi is expanding its UAE-based Brand Consulting team. The Research Manager will integrate Insights & Analytics with regional clients, working with London and US teams to deliver growth in market and across boundaries.

The role demands strong data literacy, cross-functional collaboration, and a drive to identify and act on opportunities in the region. The candidate will bridge local business practices and cultural nuances with global insights capabilities,

Qualifications

• Experience in data analytics at an agency, consultancy, brand or Rights Holder in sports or media.
• Experience in the Middle East or with Middle Eastern-based clients.
• Excellent data literacy and use of analytical tools such as Netbase, Meltwater, Creator IQ, TGI, GWI, YouGov.
• Excellent English; Arabic also desirable.
• Able to work across time zones and meet tight deadlines.
• Experience with qualitative and quantitative research methodologies.
• Ability to translate multiple data sources into concise, actionable recommendations.
• Experience with international and Middle East-based brands in marketing or brand strategy.
• Curiosity about how consumer trends, technology and socio-political forces shape media, sports and entertainment.

Responsibilities

• Partnership strategy and evaluation.
• Provide consultancy in evaluating partnership opportunities.
• Activation planning insights.
• Work with account planning to generate insights informing campaign strategy and channel planning.
• Campaign measurement and evaluation.
• Design, implement and manage measurement frameworks across client projects.
• New business development and identifying growth opportunities.
• Source Middle East-based business development opportunities.
• Contribute to new business opportunities in market and globally.

Job description

Creative Artists Agency in Abu Dhabi is expanding its UAE-based Brand Consulting team. The Research Manager will integrate Insights & Analytics with regional clients, working with London and US teams to deliver growth in market and across boundaries.

The role demands strong data literacy, cross-functional collaboration, and a drive to identify and act on opportunities in the region. The candidate will bridge local business practices and cultural nuances with global insights capabilities,