Marketing Insights & Analytics Architect

Emirates Airlines - Other locations; Dubai; On-site; AED 350,000 - 600,000; Full time

Job summary

Emirates Marketing Analytics Specialist role in Dubai focuses on capturing, analyzing and sharing marketing data to enable data-driven decisions across CCM&B. You will collaborate with Strategic Planners, Customer Insights and Customer Strategy & Retention to define requirements and implement analytics solutions.

You will build dashboards, establish tracking frameworks, source data from agencies and partners, and develop predictive models for regional campaigns while ensuring data quality and

Qualifications

• Degree or Honours (12+3 or equivalent) preferably in Engineering, Digital Marketing, E-Commerce or equivalent.
• Google Analytics Certification highly desired
• 8+ years experience in a digital marketing analytics in a global organization.

Responsibilities

• Understand requirements for tracking, measurement and reporting across CCM&B teams.
• Support tagging and tracking; define analytics frameworks and ensure correct setup by agencies, third parties and internal teams.
• Source data on campaign performance with third parties and internal teams; track KPIs for in-flight optimisation and post-campaign learnings.
• Build automated dashboards, reports and scorecards for self-service use across CCM&B; train teams to use reports.
• Develop predictive and forecasting models to support marketing planning and investment decisions.
• Facilitate A/B testing and multivariate tests to inform data-driven decisions and iterations.
• Monitor data quality and privacy compliance within Emirates Group.

Skills

Google Analytics Certification

SQL

BigQuery

Google Cloud Platform

Tableau

Digital marketing analytics

A/B testing

Education

Bachelor's or Honours degree (12+3) in Engineering / Digital Marketing / E-Commerce

Tools

DoubleClick

Salesforce (Email Marketing)

UX analytics tools

Job description

Emirates Marketing Analytics Specialist role in Dubai focuses on capturing, analyzing and sharing marketing data to enable data-driven decisions across CCM&B. You will collaborate with Strategic Planners, Customer Insights and Customer Strategy & Retention to define requirements and implement analytics solutions.

You will build dashboards, establish tracking frameworks, source data from agencies and partners, and develop predictive models for regional campaigns while ensuring data quality and