Regional Marketing Leader — Enterprise Growth & AI

Wonderful; Dubai; On-site; AED 420,000 - 660,000; Full time

Job summary

Wonderful in the United Arab Emirates seeks an experienced Regional Marketing Manager to build and scale the brand, ecosystem and market presence across the region. You will partner with the Regional GM to align marketing with business priorities and drive lifecycle activities from awareness to retention.

You will lead field marketing, ABM programs and integrated campaigns, working with central teams to execute go-to-market plans and measure ROI.

Qualifications

• 8+ years in B2B enterprise marketing with field marketing and demand generation.
• Proven ability to partner with senior leaders to drive measurable outcomes.
• Hands-on across ABM, campaigns, PR, content and communications.
• Strong GTM strategies and understanding of the full customer lifecycle.
• Experience translating product messaging into regional campaigns.
• Experience in enterprise AI, SaaS, cloud or cybersecurity is desirable.
• Strong analytical and data-driven decision making.
• Excellent stakeholder management and communication skills.
• Comfortable in a fast-growing environment with multiple priorities.

Responsibilities

• Partner with the Regional GM to develop and execute regional marketing plans.
• Own and execute the regional marketing strategy across the customer lifecycle.
• Deliver integrated programs to drive brand awareness, demand and pipeline.
• Lead regional field marketing, events, partner programs, PR and communications.
• Collaborate with leadership and central marketing on GTM initiatives.
• Localise messaging for regional enterprise audiences.
• Build ABM programs targeting priority accounts.
• Manage budgets, agencies and external vendors.
• Measure performance and optimise campaigns for ROI.
• Provide market and competitive insights to shape strategy.

Skills

Field marketing

Demand generation

ABM

Go-to-market strategy

Stakeholder management

Analytical skills

English proficiency

Job description

Wonderful in the United Arab Emirates seeks an experienced Regional Marketing Manager to build and scale the brand, ecosystem and market presence across the region. You will partner with the Regional GM to align marketing with business priorities and drive lifecycle activities from awareness to retention.

You will lead field marketing, ABM programs and integrated campaigns, working with central teams to execute go-to-market plans and measure ROI.